[Hiring] Senior Product Marketing Manager @EdSights

Role Description

We're building technology that changes outcomes for real students, and we're doing it in a market that's evolving quickly, with a product roadmap to match. We're looking for a Sr. Product Marketing Manager who's energized by both the mission and the momentum, and has the range to take a compelling product narrative from positioning all the way through to pipeline impact. This is a senior individual contributor role, reporting to the Head of Marketing.

You'll be the "CMO of your segment" — owning the product positioning, narrative, and go-to-market strategy that shapes how your market understands and buys what we build. You'll work closely with Product to ensure market signal influences what comes next, develop the story that drives awareness and pipeline across channels, and ensure Sales and CX can execute on that narrative with confidence.

What You'll Do

• Own positioning and GTM strategy
• Define and own the positioning and messaging for your product line(s)
• Lead launch planning for new features and product releases — from messaging through channel strategy — in close partnership with Product and Growth Marketing
• Own ongoing competitive research, synthesizing insights into clear context the GTM and Product teams can act on
• Serve as the primary marketing voice in product conversations, translating market insight into actionable input on roadmap priorities
• Bring the product story to market
• Partner with Growth and Event Marketing to develop integrated campaigns that drive awareness and pipeline for your product and target segment
• Develop content across channels (i.e. blog posts, case studies, conference presentations) that drives adoption and shapes how the market thinks about EdSights
• Translate strategy into GTM execution
• Partner with Sales and CX leadership to understand where deals are won and lost and where customers expand or churn, and use those insights to sharpen positioning and enablement
• Ensure AEs, BDRs, and CX teams can go to market with a crisp, confident story, developing the frameworks and materials that help them execute effectively

Qualifications

• 4–7+ years of B2B product marketing experience, preferably at a growth-stage SaaS company
• Proven track record of owning end-to-end GTM motions (from positioning through launch through growth) with demonstrated pipeline and revenue impact
• Thrives in a sales-led GTM motion and is a natural cross-functional partner
• Excellent communicator and writer; you can translate complex product capabilities into crisp, compelling customer-facing messaging
• Actively uses AI to move faster and thinks systematically about how to scale what's working, building repeatable processes and assets that raise the output of the whole GTM team

Nice to Haves

• Experience in EdTech or higher education, particularly marketing to Enrollment, Student Success, and/or Admissions teams
• Prior experience as the first or only PMM at a company, where you built programs from scratch

Benefits

• Make a real impact in higher education
• Join a values-driven, collaborative culture
• Grow with a fast-scaling EdTech company
• Enjoy flexibility and competitive benefits