Role Description
We are seeking an articulate, creative and high energy Senior Product Marketing Manager to develop and execute go-to-market plans for our Reputation Management platform. This position reports to the VP of Product Marketing & Enablement with responsibilities that include:
-
Development and execution of product launches
-
Sales enablement
-
Product collateral
-
Competitive analysis
The ideal candidate is high energy, vocal, well written and is known for being the "glue" in cross-functional team situations. We are expecting the candidate to whip up a new pitch deck, write a blog or work on an RFP response without breaking a sweat.
How Youβll Shape the Experience
-
Optimize and execute launches; particular expertise with high-velocity/high volumes of product updates.
-
Develop product collateral that sellers actually use β decks, how to guides, leave-behinds, release notes, FAQs, thought leadership, etc β that make our value and differentiation concrete.
-
Serve as a subject matter expert to allow the sales, marketing, and customer success organizations to articulate Reputation's platform features and advantages to their customers.
-
Perform ongoing market research and articulate competitive differentiators to internal teams and customers.
-
Work with Product Management to tie product innovation to customer value; establish a continuous feedback loop (encompassing market trends, customer needs, and competitive factors) to influence the product road map toward market opportunities.
-
Additional duties as assigned.
Qualifications
-
5+ years of related product or solutions marketing experience.
-
Ability to turn a rich and fast-evolving combination of product features and customer stories into compelling, differentiated, and powerful product messages.
-
Outstanding written and verbal communication skills.
-
Highly effective presentation skills (examples of past work will be required).
-
Experience conducting and analyzing market and competitive research.
-
Experience influencing and communicating product offers to customers, prospects and sales teams.
-
Intuitive understanding of complex software products.
-
BA degree required: Master's degree strongly preferred.
Benefits
-
Flexible PTO for salary paid employees
-
Hourly employees accrue PTO based on tenure & receive 5 sick days annually. Sick days are available day 1. PTO accrues on a per paycheck basis.
-
10 company paid holidays plus 4 βExtended Company Holidays,β which are additional paid days off for the company.
-
Multiple medical and dental plan options, plus 100% company paid vision coverage
-
401k available through Fidelity
-
Paid Parental Leave for all eligible employees as of day 1 of employment
-
Employer paid short and long term disability and life insurance
-
Critical Illness, Accident & Hospital Indemnity insurance
-
Employee Assistance Program (EAP)
-
Access to a wide variety of perks and wellbeing apps:
-
PerkSpot: Employee discount program
-
Wellhub (Gym Pass): Access to virtual wellbeing apps, coaching, and gym memberships
-
Carrot Fertility: Support for fertility, family planning, maternity, parenting, and hormonal health
-
Omada: Virtual prevention and physical therapy program
-
Ladder: Supplemental life insurance
-
SoFi: Financial wellbeing platform with 1:1 advice
-
Fetch: Pet insurance discount program
-
Spring Health for Guardian: Virtual mental health support
-
XP Health for Guardian: Virtual eyewear platform
-
Rate.com: Mortgage services discount program