[Hiring] Senior Product Marketing Manager @Knak

Role Description

Working within the Marketing team, the Product Marketing Manager will craft compelling narratives that position Knak’s products for success in the enterprise market. Reporting to the Senior Director, Product Marketing, this role bridges Product, Sales, and Marketing to develop clear messaging, enable Sales, and bring new product capabilities to market.

You’ll help support new business, product adoption, and expansion opportunities through go-to-market strategy, sales enablement, market insights, and content that clearly communicates the value of Knak’s products.

Roles & Responsibilities

• Define product positioning and messaging in collaboration with Product, Sales, and Marketing, creating compelling narratives and differentiated value propositions.
• Develop and execute go-to-market strategies for new features, including multi-channel campaigns across owned and paid media.
• Enable the Sales team with impactful collateral, including pitch decks, battle cards, and value-based messaging.
• Conduct competitive and market research, synthesizing insights to inform strategy, differentiation, and product messaging.
• Create product marketing content, including product demo videos, whitepapers, customer case studies, and other sales and marketing materials.
• Make strategic decisions about content and channel use while collaborating cross-functionally with Product, Sales, Marketing, and Design.
• Lead product marketing initiatives and influence team priorities without direct people management responsibilities.

Qualifications

• Exceptional verbal and written communication skills.
• Experience developing product messaging, sales content, and marketing collateral.
• Strong cross-functional collaboration skills, with experience working across Product, Sales, and Marketing.
• Strategic thinking and analytical skills, with the ability to measure and report on marketing effectiveness.
• Ability to communicate complex product features in a simple, engaging way.

Nice to Have

• Experience with enterprise marketing tools such as Marketo, Salesforce, or Pardot.

Benefits

• Competitive salaries.
• Equity in the company.
• Great benefits.
• Paid vacation.
• Life leave days (because life happens).
• Team lunches and off-sites.
• Commitment to YOUR career growth.