[Hiring] Senior Product Marketing Manager @Versapay
Mar 22, 2025 - Versapay is hiring a remote Senior Product Marketing Manager. đź’¸ Salary: unspecified. đź“ŤLocation: USA.
Role Description
We are seeking a highly detail-oriented Sr Product Marketing Manager with 10+ years of experience in product marketing, preferably within SaaS and financial operations space (Accounts Receivable automation, Payments, Fintech ERP, CRM) servicing mid-market to enterprise accounts.
This role is predominantly technology focused and requires a passion for diving deep into product details and understanding the user experience. The ideal candidate will collaborate closely with product managers, engineers, and design teams to help direct the product roadmap and ensure that every release—from quarterly updates to ongoing feature enhancements—are prioritized, brought to market and directed and communicated effectively both internally and to customers.
What you'll do:
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Product Immersion & Technical Expertise:
- Dive deep into the product to understand both front-end experiences and backend technical impacts.
- Analyze feature details, prioritize product enhancements, and assess how new features influence the business and platform growth.
- Develop an in-depth understanding of SaaS based financial operations platforms with an emphasis on the order to cash AR automation landscape.
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Product Marketing & GTM Strategy:
- Collaborate in the launch process and go-to-market (GTM) strategies, ensuring seamless product releases and updates.
- Work with cross-functional teams to support messaging and content enhancements that align with current product capabilities and launches.
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Communication & Release Management:
- Coordinate and communicate quarterly release communications and product updates to internal stakeholders and customers.
- Serve as the bridge between technical product details and market-facing narratives, ensuring clarity.
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Data-Driven Insights & Testing:
- Utilize A/B testing, market research, and user feedback to build a bottoms-up Voice of Customer (VOC) insight model.
- Leverage competitive intelligence and market trends to inform product positioning and strategic decisions.
- Understand and analyze key SaaS metrics to identify product and GTM levers that drive growth.
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Internal Collaboration & Process Orientation:
- Work closely with product management, design, and engineering teams to ensure product strategies are aligned with market needs.
- Emphasize a process-oriented approach by continuously updating internal stakeholders on product developments and roadmap adjustments.
- Build and maintain strong internal relationships to advocate for product enhancements based on customer and user feedback.
Qualifications
- 10+ years of experience in product marketing, growth marketing, or product management within B2B SaaS, fintech, or payments.
- Preferred experience working with finance buyers (CFO, AR, Treasury, Collections, Accounting teams) or within financial automation, payments, or B2B finance tech.
- Strong ability to analyze data, run experiments, and work with product teams to refine user experiences.
- Experience preferred in building and scaling an insights capability in a small company including customer insights, market research and trends and competitive intelligence.
- Bonus: Background in growth marketing, product analytics, or user research.
Benefits
- We are committed to providing an environment that is inclusive and accessible.
- Versapay is an equal opportunity employer and considers all applicants for employment without discrimination.
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
đź’¸
unspecified
|
Remote
Location
USA
|
|
Job Type
unspecified
|
Posted
Mar 22, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
