Back to Remote jobs >
Marketing
Senior Product Marketing Manager
@OneSpan
[Hiring] Senior Product Marketing Manager @OneSpan
Mar 08, 2025 - OneSpan is hiring a remote Senior Product Marketing Manager. 💸 Salary: unspecified. 📍Location: USA.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
We are looking for a Senior Product Marketing Manager to join our team in the United States, this is a remote.
-
Industry-Specific Market Strategy & Positioning:
- Develop and execute the product marketing strategy for OneSpan Sign within the financial services industry, ensuring alignment with vertical-specific business goals.
- Define and articulate the product’s value proposition, positioning, and key differentiators for banks, insurers, wealth management firms, and other financial institutions.
-
Vertical-Specific Content Development:
- Create tailored messaging frameworks, sales enablement materials, and product collateral designed to resonate with financial services decision-makers.
- Develop high-impact thought leadership content, including whitepapers, case studies, webinars, and industry reports specific to the financial services sector.
-
Go-To-Market Leadership:
- Partner with product management to guide product launches and updates tailored to financial services use cases, ensuring seamless execution of go-to-market strategies.
- Collaborate with sales and customer success teams to support campaigns and initiatives targeting financial services organizations.
-
Customer & Market Insights:
- Conduct ongoing research into financial services market trends, challenges, and competitive landscape to identify opportunities for differentiation.
- Engage with customers in the financial services sector to understand pain points, use cases, and feedback to refine marketing strategies and influence the product roadmap.
-
Sales Enablement:
- Equip sales teams with tools and resources specifically designed for financial services customers, including industry-tailored battle cards, pitch decks, and ROI calculators.
- Provide training and guidance on the unique needs of financial institutions and how OneSpan Sign addresses them.
-
Metrics & Reporting:
- Measure and report on the performance of financial services-focused product marketing initiatives, analyzing impact on key business metrics (e.g., pipeline, revenue growth, customer retention).
- Continuously optimize strategies based on data-driven insights and customer feedback.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field. MBA is a plus.
- 8-10 years of work experience in B2B SaaS, including 5+ years of product marketing experience, preferably within SaaS, cloud software, or digital agreements solutions.
- Strong knowledge of the financial services industry, including its challenges, trends, and regulatory environment.
- Proven track record of successfully marketing to financial institutions and driving measurable business outcomes.
- Exceptional storytelling and communication skills, with the ability to translate technical features into compelling value propositions for financial services professionals.
- Strong analytical mindset and proficiency in leveraging data for decision-making.
- Expertise in competitive analysis and market research, with a focus on financial services.
- Familiarity with marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics).
- Experience with project management tools (e.g., Asana, Monday) is a bonus.
Benefits
- Competitive compensation and benefits package.
- A collaborative and innovative work environment.
- Opportunities for growth and development within a global organization.
- A chance to make a tangible impact in one of the most critical industries in the world.
Similar Remote Jobs
More jobs at OneSpan
-
Sales / Business unspecified Northern America, EMEA, DenmarkApr 01, 2025
More Marketing jobs
-
Marketing $90,000-$110,000 total compensation USAApr 16, 2025
-
Marketing $130,000-$160,000 total compensation USAApr 16, 2025
-
Marketing $55,000-70,000 usd USAApr 16, 2025
More jobs in USA
-
Software Development $65,000-$115,000 USAApr 16, 2025
-
All others $170,000 - $180,000 base + bonus USAApr 16, 2025
Kickstart Your Job Search
Need advice to apply?
Join our free
Webinar « 3
Mistakes to Avoid When Looking For A Remote Startup Job (And What To Do Instead) »
Register for free
Unlock 54,640 additional remote jobs, advanced search & email notifications
Get Access Now
Too many emails? Declutter your inbox with Meco
Your home for reading newsletters
Try for free - no card required.
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
unspecified
|
Remote
Location
USA
|
|
Job Type
unspecified
|
Posted
Mar 08, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
