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Marketing
Senior Product Marketing Manager
@Accurate
[Hiring] Senior Product Marketing Manager @Accurate
Feb 28, 2025 - Accurate is hiring a remote Senior Product Marketing Manager. 💸 Salary: unspecified. 📍Location: USA.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
We are seeking a creative and innovative Senior Product Marketing Manager to optimize our product marketing strategies and increase our competitiveness. As a Senior Product Marketing Manager, you will:
- Develop a deep understanding of our customers and their needs
- Analyze competitive behavior and identify market trends
- Drive impactful messaging and go-to-market activities
- Deliver tools and training to the sales team
- Help expand our market share
To be successful in this role, you should demonstrate a great track record in managing product marketing activities and interpreting marketing metrics. You will be a product champion and a brand ambassador that can clearly communicate audience-specific content that conveys our value, vision, and strategy.
Responsibilities:
- Help shape and drive the product and go-to-market strategies
- Establish processes to gather and analyze market and customer dynamics, needs, and trends
- Use competitive intelligence to inform product, pricing, and marketing activities
- Develop product messaging and positioning, understanding key value drivers in the market, our unique value proposition, and how our users perceive our product
- Work closely with leadership and product team to understand the strategic direction of our company and help influence the direction of our roadmaps through your understanding of market and buyer needs
- Enable Sales teams at all levels on our value proposition and messaging
- Work closely with cross-functional teams, including product, compliance, operations, and sales to drive the execution of product or new feature launches
- Provide product and vertical expertise for the creation of customer-facing content and sales enablement tools including website pages, sales decks, blog posts, case studies, datasheets, webinars, and white papers
- Measure, analyze, and report on program performance
- Manage marketing spend and forecast and ensure that deliverables are delivered on time
- Develop in-depth knowledge of Accurate products and services
Qualifications
- Bachelor’s degree in Marketing or related field
- 5+ years of B2B Product Marketing experience, preferably in a service or software related industry
- Proven track record and experience in executing marketing programs and deliverables
- Exceptional written and verbal communication skills
- Proven ability to lead and influence cross-functional teams
- Strong project management and organization skills
- Ability to excel within a multi-faceted organization and in a cross-functional environment
- Demonstrates strategic thinking and analytical expertise and the ability to articulate concepts and ideas
- Experience in launching technical products
Requirements
- Experience with CRM (Salesforce) and marketing automation (Marketo)
- Marketing Project Management tool familiarity (e.g. Basecamp, Asana)
- Prefer candidates who have worked for or with companies that market/sell to Human Resources
Benefits
- We offer a fun, fast-paced environment, with lots of room for growth
- Unwavering commitment to diversity, ensuring everyone has a complete sense of belonging
- Guiding principles: Take Ownership, Be Open, Stay Curious, Work as One
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
unspecified
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Feb 28, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
