[Hiring] Senior Product Marketing and SharePoint Analyst @UnitedHealth Group

Role Description

This role is focused on building and implementing strategies, plans, and content to advance the marketing, communication, understanding, and subsequent adoption of AI tools enterprise-wide. Supporting digital platforms on SharePoint across current and emerging AI tool suites, this role plays a pivotal part in ensuring a positive user experience through creative and disciplined digital product marketing skills, communication, data analysis of telemetry/feedback, and application of AI and digital solutions to drive tool awareness and responsiveness to feedback. In this capacity, you will work closely with vendor AI tool ecosystems (such as Microsoft, Anthropic, and OpenAI) and enterprise AI solutions to drive engagement, adoption, and user fluency.

You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities

• Use enterprise-approved AI tools to streamline workflows, automate tasks, and drive continuous improvement across digital product marketing initiatives.
• Evaluate emerging trends to inform solution design, digital platform optimizations, and strategic product marketing innovations.
• Develop and execute comprehensive product marketing strategies and digital communication campaigns that build awareness, understanding, adoption, and ongoing engagement for AI tools.
• Translate product features, improvements, and value propositions into clear, audience-appropriate positioning and messaging.
• Conduct audience and persona analysis to identify user needs, behaviors, and pain points, tailoring communications and digital experiences accordingly.
• Create, publish, and maintain high-quality product content—including presentations, announcements, FAQs, success stories, learning resources, and product guidance—across SharePoint, Viva Engage, Microsoft Teams, and other enterprise digital platforms.
• Optimize digital user experience, site navigation, searchability, information architecture, taxonomy, and metadata to improve overall product discovery.
• Monitor tool telemetry, participation metrics, surveys, and user feedback to evaluate campaign effectiveness, gather customer/market insights, and refine adoption strategies.
• Collaborate with product managers, engineers, communications teams, vendors, and business leaders to align marketing with product priorities, while managing work intake and progress using tools such as Teams Planner.
• Plan change communications for new AI products, features, enhancements, and software updates, actively utilizing employee communities and digital channels to answer questions and foster peer learning.

Qualifications

• 5+ years of experience developing and executing digital product communication and marketing strategies aligned with user experience, adoption, and software product improvements/updates.
• 5+ years of experience designing, developing, administering, and managing SharePoint sites and content, implementing strategies that leverage enterprise communication and engagement platforms (e.g., Viva Engage, Microsoft Teams).
• 3+ years of experience managing content governance standards, information architecture, taxonomy, metadata, and site navigation across collaboration platforms.

Preferred Qualifications

• Experience with Human-Centered Design (HCD) principles.
• Knowledge of AI Agent solutions for providing user information and enhancing digital user experience.
• Demonstrated track record of building successful digital knowledge and communication campaigns for software products in large corporate environments.
• Demonstrated ability to partner with SharePoint software engineers to articulate requirements and design customized digital solutions.
• Experience administering and managing Microsoft 365 collaboration platforms, including Viva Engage, SharePoint Online, Microsoft Teams, Power Automate, and M365 Copilot.
• Experience utilizing usage metrics, feedback tools, survey data, and telemetry to evaluate campaign effectiveness and optimize user experience.

Requirements

• *All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.
• Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc.
• In addition to your salary, we offer benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase, and 401k contribution (all benefits are subject to eligibility requirements).
• The salary for this role will range from $91,700 to $163,700 annually based on full-time employment.
• We comply with all minimum wage laws as applicable.

Application Deadline

This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.