Role Description
Are you a visionary creative leader ready to make a real impact on how audiences connect with local news and station brands across the country? Scripps is looking for a Senior Producer, Creative Production to lead high-impact marketing campaigns and elevate the creative bar for the entire team. In this role, you'll take full ownership of complex, high-priority projects from strategy and concept all the way through final delivery β developing premium, scalable campaigns that strengthen local station and news brands and drive audience engagement across multiple markets. As a creative leader, you'll mentor fellow producers, set high creative standards, and partner closely with Hub leadership and local teams on the initiatives that matter most.
-
Lead the concept, writing, production, and editing of high-level marketing campaigns supporting station and news brands, audience growth, and strategic initiatives.
-
Take creative ownership of complex and high-priority campaigns from strategy through production, post-production, versioning, and final delivery.
-
Translate brand strategy, audience insights, and marketing objectives into distinctive consumer-facing creative.
-
Develop scalable campaign platforms that maintain a strong creative foundation while allowing for local customization.
-
Write and refine scripts, promotional copy, headlines, taglines, and campaign messaging.
-
Produce and edit sophisticated, broadcast-quality video using advanced visual storytelling, sound design, graphics, and motion design.
-
Direct production shoots, including talent, field production, and other creative resources.
-
Extend creative concepts across broadcast, streaming/OTT, digital, social, and other platforms.
-
Partner with team leadership, local and regional marketing teams, News, and other stakeholders on major marketing initiatives.
-
Serve as a creative resource to stations, helping teams identify strong storytelling approaches and executions.
-
Establish and maintain high creative standards across Hub-produced work.
-
Provide creative direction, feedback, and mentorship to Producers and other creative team members.
-
Identify opportunities to improve creative workflows and production processes across markets.
-
Manage multiple complex projects and deadlines while maintaining high creative and technical standards.
Qualifications
-
Bachelor's degree in Marketing, Communications, Advertising, Film/Video Production, Journalism, or related field preferred; or equivalent work experience.
-
Generally, 5+ years of professional experience in marketing, advertising, broadcast promotion, creative services, agency production, or a comparable creative environment preferred.
-
Proven experience leading significant marketing campaigns from concept through final delivery.
Requirements
-
Exceptional conceptual thinking, writing, editing, and visual storytelling skills.
-
Advanced proficiency in Adobe Premiere Pro, with strong working knowledge of After Effects and Photoshop.
-
Experience producing creative across broadcast, streaming, digital, and social platforms.
-
Strong understanding of branding, positioning, and audience-focused marketing.
-
Experience managing complex creative projects involving multiple stakeholders, deliverables, platforms, or markets.
-
Strong creative judgment and demonstrated ability to provide effective creative direction and feedback.
-
Excellent organizational, communication, presentation, project-management, and collaboration skills.
-
Ability to independently own significant assignments while working effectively with teams and stakeholders.
Company Description