[Hiring] Senior PPC Strategist @Granite Digital

Role Description

We’re looking for a Senior PPC Strategist to lead paid media strategy and performance across a portfolio of clients. You’ll combine strategic thinking with hands-on campaign management, turning business objectives into measurable results.

This is a senior, client-facing role. You’ll own channel recommendations, budgets and performance, while helping the wider team improve its work.

What you’ll do:

• Develop paid media strategies across Google Ads, Meta Ads and programmatic platforms, including DV360.
• Plan, build and optimise campaigns across search, shopping, paid social, display and video.
• Own budgets, forecasts and performance against commercial goals, including qualified leads, acquisition costs and revenue.
• Lead testing across audiences, creative, messaging, bidding and landing pages.
• Diagnose performance issues and work with creative, analytics, CRM and development teams to resolve them.
• Present results and recommendations to clients, proactively flagging risks and opportunities.
• Maintain reliable tracking, clear reporting and high campaign standards.
• Mentor specialists and contribute to pitches, proposals and account growth.

Qualifications

• At least five years’ paid media experience, ideally in an agency.
• Advanced, hands-on expertise in Google Ads and Meta Ads, plus practical experience with DV360.
• Proven experience developing strategy and managing significant budgets across multiple accounts.
• Experience in lead generation and ecommerce, with a clear understanding of commercial performance.
• Strong knowledge of GA4, Google Tag Manager, conversion tracking, and Looker Studio.
• A solid understanding of attribution, product feeds, remarketing, and first-party data.
• Excellent English and the confidence to lead client conversations, challenge assumptions, and explain recommendations clearly.
• Strong organization, proactive communication, and ownership of results.
• Availability to work Irish business hours.