[Hiring] PPC Specialist @Boosta

Role Description

We are currently looking for a PPC Specialist to join the Solvy business, which is developing a full-cycle online platform for working with legal, financial, and personal documents.

In the role of PPC Specialist, you will:

• Own the PPC channel for Solvy end-to-end: strategy, launch, optimization and scaling of campaigns.
• Manage and allocate the paid budget to hit target CAC / ROAS / payback and grow revenue profitably.
• Understand and model product economics (LTV, CAC, funnel conversion, retention) and use it to set bids, targets and budget decisions.
• Set up and maintain correct tracking, conversions and value-based optimization together with analytics/dev.
• Run a continuous testing roadmap: ads, keywords, audiences, bidding strategies, landing pages.
• Find new growth points: new GEOs, campaign types, channels and funnel improvements together with product.
• Build reporting and regularly present results, insights and plans to management.
• Keep up with platform updates and market changes and turn them into competitive advantages.

Qualifications

• 2+ years hands-on in PPC / paid search, with full ownership of accounts and budgets (Google Ads is a must; Microsoft Ads is a plus).
• Proven track record of scaling paid acquisition profitably, with numbers to show for it (spend, ROAS/ROI, CAC, payback).
• Strong grasp of product unit economics: LTV, CAC, payback period, conversion funnel, retention, margin; can build and defend a model in a spreadsheet.
• Deep knowledge of bidding strategies (tCPA/tROAS, value-based bidding), campaign structures, Performance Max, keyword research and negative management.
• Tracking & attribution: GA4, Google Tag Manager, conversion tracking, offline/server-side conversions, value-based conversion setup.
• Confident with data: advanced Google Sheets/Excel, comfortable working with BI dashboards and raw data; basic SQL is a strong plus.
• Systematic A/B testing of ads, landing pages and bidding approaches with clear hypotheses and conclusions.

Requirements

• Nice to have: Experience in subscription / SaaS / EdTech or other products with LTV-based economics.
• SQL, Looker Studio or another BI tool for self-serve analysis.
• Experience with scripts and automation (Google Ads Scripts, API, rules).
• Experience with other paid channels (Meta, TikTok, Apple Search Ads) and cross-channel budget allocation.
• CRO experience: working with landing pages, funnels and product team on conversion growth.
• Experience launching new GEOs and markets.
• Ambition and readiness to grow into a Head of PPC role.

Benefits

• Self-realization and growth:
• Build a product from scratch and influence key decisions.
• Grow together with the business at a fast pace.
• Work in an environment with space and freedom to act.
• Become part of a strong team of A-players who are ready to share expertise and boost each other.
• Use learning opportunities: internal and external lectures, a large corporate library, compensation for external courses, English lessons, and speaking clubs.
• Comfortable working conditions:
• Work remotely or visit the office in Kyiv, coworking spaces in Lviv or Warsaw.
• Plan your working day independently — we offer a flexible schedule, because results matter most.
• Recharge and rest:
• 28 working days of paid vacation per year, up to 30 days of sick leave, and all public holidays fully covered.
• Optionally arrange a transfer — swap a working day with a day off and vice versa.
• Care and support:
• Take care of your health: we provide medical insurance, a Mental Health program, and compensation for sessions with a psychologist.
• Join socially meaningful initiatives, including the Ukrainian Victory Support program.
• Celebrate important moments with us — receive gifts for special occasions in your life and career.
• Participate in quarterly team buildings — online or offline — to make teamwork easy and enjoyable.