[Hiring] Senior PPC Specialist @Cloudinary

Role Description

We’re looking for a highly skilled PPC Specialist who genuinely loves paid advertising — someone who treats performance marketing as both a science and an art. You should be the kind of person who gets energy from optimization, understands how digital businesses really work, and takes pride in creating campaigns that reflect brand, strategy, and deep customer insight.

Your job is to build engine-room excellence in PPC performance. This means:

• Understanding the business (not just the keywords)
• Switching off AI / auto-optimize features when needed to maintain brand consistency
• Running tests with intention
• Checking negative keywords daily
• Refining messaging and creative strategically
• Owning performance across all major platforms (Google Ads, LinkedIn Ads, Meta Ads, X/Twitter Ads)

Responsibilities

• Campaign Strategy & Setup:
  • Build, structure, and refine PPC campaigns across Google Ads, LinkedIn, Meta, and Twitter/X.
  • Design clean account architectures with intentional segmentation.
  • Create campaigns that reflect brand voice, ICP specifics, and funnel needs — not generic AI-generated defaults.
• Daily Optimization & Analysis:
  • Review negative keywords daily and maintain impeccable keyword hygiene.
  • Analyze performance and act on insights quickly: pausing, reallocating, adjusting bids, testing new ideas.
  • Run A/B tests on creative, copy, audiences, and landing pages.
  • Maintain consistency across platforms and ensure unified messaging.
• Reporting & Decision-Making:
  • Prepare weekly performance reports with insights, not just data dumps.
  • Tie performance trends to business outcomes (pipeline, CAC, quality of leads).
  • Recommend next steps — with the “why” — and challenge assumptions when needed.
• Cross-Functional Collaboration:
  • Work with Growth, Content, and Design teams to align messaging, creative, and experiments.
  • Participate in performance reviews and strategy discussions.
  • Help build documentation, playbooks, and scalable PPC processes.

Qualifications

• 3+ years experience managing PPC campaigns across Google, Meta, LinkedIn, and Twitter/X.
• Deep understanding of keyword strategy, bidding behavior, funnels, and intent mapping.
• Strong preference for manual control — especially disabling auto-optimization when it conflicts with brand or funnel strategy.
• Strong analytical skills — you know how to interpret data beyond “CTR went up”.
• Excellent English communication skills.
• Comfortable in a growth-oriented environment with fast iteration and experimentation.

What Makes You a Great Fit

• You love optimization.
• You enjoy: Checking performance metrics; Fine-tuning targeting; Expanding/cleaning negative keyword lists; Testing hypotheses; Finding marginal gains.