[Hiring] Senior Performance Marketing Strategist @Powered by search

Role Description

Ready to own paid media strategy for some of the fastest-growing B2B companies? If you can run a Google Ads account (LinkedIn and Meta, too) with precision, and guide conversations with conviction, composure and confidence, we want to talk to you. We're looking for a Paid Media Strategist who can lead senior client conversations, turn campaign complexity into clear business recommendations, and confidently explain what matters, why it matters, and what should happen next.

Qualifications

• 3+ years hands-on B2B paid media, with at least 1 year in B2B SaaS
• Prior client-facing strategy role where you owned communication, not just execution
• Track record hitting MQL, SQL, or pipeline targets for B2B clients
• Direct responsibility for at least $50k in monthly ad spend across multiple accounts
• Google Ads depth plus at least one of LinkedIn, Meta, or Microsoft Ads
• Working command of GA4, GTM, and CRM attribution (HubSpot, Salesforce)
• Written and spoken communication skills strong enough to lead senior calls and defend recommendations under pressure

Requirements

• You lead senior client conversations with clarity, confidence, and commercial judgment
• You keep control of a call: set the agenda, handle pushback thoughtfully in the moment, land on decisions and next steps
• You report on the metrics the client's business runs on (demos, pipeline, revenue), never vanity metrics
• You translate campaign data into plain-language recommendations a CMO can act on
• You come to every conversation with a recommendation, not just a list of options
• You spot risks, opportunities, and blockers before the client has to ask
• You can deliver honest, sometimes difficult feedback in a way clients trust
• You respectfully coach up and teach clients at multiple levels, from Marketing Managers to CMOs

Key Responsibilities

• Strategic Leadership
  • Develop paid media strategies aligned to each client's business goals and North Star Metric
  • Own forecasting and budget pacing against quarterly and annual targets
  • Lead monthly and quarterly reviews with senior stakeholders: results, tradeoffs, risks, next actions
  • Steer client conversations toward decisions, priorities, and committed next steps
  • Drive AI-assisted campaign strategy, creative testing, and measurement
• Client Success
  • Manage and grow a portfolio of 4-7 B2B clients as their primary strategic contact
  • Build trust with senior marketing, demand gen, and executive stakeholders
  • Run calls with confidence: set agendas, control the room, handle hard questions live
  • Communicate progress, risks, and recommendations before the client asks
  • Own follow-through so every conversation ends with clear actions, owners, and timelines
• Technical Excellence
  • Plan, launch, and optimize across Google, Microsoft, LinkedIn, and Meta Ads
  • Own conversion tracking integrity end to end (GA4, GTM, CRM); never launch without it
  • Diagnose performance issues at the root: tracking, structure, bidding, creative, or demand
  • Prioritize by business impact, effort, and implementation reality; QA everything before it ships

Benefits

• This role is fully remote
• 5 weeks of paid time off
• We offer competitive compensation plus quarterly bonuses
• Flexible working hours (requires 4 overlap hours with 9am - 5pm EST)
• Paid training (school, events, conferences)
• *For full-time Canadian residents only - comprehensive health, dental, and eye care

This role may not be a fit if

• You prefer optimizing accounts without leading the client relationship
• You need someone else to turn your analysis into client-ready recommendations
• You lose the thread when a senior stakeholder challenges your numbers on a live call
• You report platform metrics (CTR, CPC, impressions) as results rather than business outcomes
• You prefer being handed tasks rather than owning outcomes, priorities, and follow-through