[Hiring] Senior Partner Marketing Manager @Ooma

Role Description

As Senior Partner Marketing Manager, you’ll develop and execute partner marketing plans that support our go-to-market strategy, with an initial focus on AirDial and enterprise communications solutions.

• Work closely with channel sales, strategic partners, distributors, technology alliances, and agents to build integrated go-to-market programs.
• Grow partner-led pipeline, deepen reseller engagement, and contribute to revenue growth.
• Bring channel marketing expertise, demand generation experience, and an understanding of B2B telecommunications, cloud communications, networking, or managed services.

What You’ll Do:

• Focus on growing partner-sourced pipeline, increasing partner engagement, and improving visibility into marketing’s contribution to revenue.
• Build annual and quarterly partner marketing plans that support Ooma’s revenue and growth priorities.
• Work with channel sales leaders to identify opportunities across partner segments, industries, and customer needs.
• Develop messaging and value propositions that help partners explain Ooma’s solutions and sell with confidence.
• Create integrated demand generation campaigns across email, digital channels, webinars, events, and content syndication, tailored to enterprise and mid-market buyers.
• Launch repeatable reseller marketing programs and ready-to-use campaign kits that increase partner participation and generate pipeline.
• Equip partners with practical sales resources, including playbooks, competitive battle cards, solution briefs, and presentations.
• Support partner onboarding, training, and certification to improve readiness, engagement, and use of marketing resources.
• Manage market development funds (MDF) and co-op marketing investments, refining spending based on partner participation, pipeline, and revenue.
• Establish reporting and attribution that connect marketing investment to partner-sourced pipeline and revenue.
• Bring partner feedback into cross-functional planning and align channel sales, marketing, and product teams around shared priorities.
• Use AI tools to support marketing activities and improve efficiency.

Qualifications

• Minimum 7 years of B2B marketing experience, including 5 years in partner, channel, alliance, or field marketing.
• Demonstrated success generating partner-sourced pipeline and contributing to revenue growth.
• Strong understanding of indirect sales models, including distributors, agents, VARs, MSPs, consultants, and strategic alliances.
• Hands-on experience developing and executing integrated demand generation campaigns.
• Proven ability to manage multiple projects, lead cross-functional initiatives, and move programs from planning through execution.
• Proficiency in measuring marketing ROI, pipeline contribution, and revenue outcomes.
• Excellent written and verbal communication skills, with the ability to present recommendations and results confidently to executives.
• Experience in telecommunications, UCaaS, networking, cloud, cybersecurity, or a related technology industry is a plus.
• Familiarity with enterprise technology buying cycles would be helpful.
• Experience managing MDF programs and partner marketing investments is preferred.
• Knowledge of channel operations, partner onboarding, and enablement frameworks would be an added advantage.

Benefits

• Comprehensive Medical/Dental/Vision insurance for you and eligible dependents.
• HMO, PPO’s or a PPO with a HDHP (including HSA, which Ooma helps fund).
• Employer Paid Income Protection Benefits (Basic Life and AD&D, Short- and Long-term disability).
• FSA Healthcare & Dependent Care.
• Commuter Benefits.
• Voluntary Accident, Critical Illness, Hospital Indemnity and Legal.
• 401(k), including employer match, and Roth.
• Employee Stock Purchase Plan (ESPP).
• Paid Time off, Sick Time, as well as corporate holidays observed.
• Employee Assistance Program.
• Life Balance benefits with Travel Assistance Services and Identity Theft.
• Additional Benefits include a Discount Program, Credit Union, Medicare Assistance, etc.