[Hiring] Senior Partner Marketing Manager @Avalara

Role Description

Avalara is looking for a Senior Partner Marketing Manager to lead the marketing strategy of integrated campaigns and always-on programs that drive pipeline and revenue growth with our Enterprise partners. Reporting to the Senior Director of Partner Marketing, you'll collaborate across teams to build go-to-market programs that accelerate joint growth and expand our impact in the market. This is a remote, US-based role.

• Oversee the strategy, design, and execution of integrated multi-channel campaigns including ABM, outbound, inbound, nurture, and partner enablement to accelerate acquisition and expansion with important partners.
• Collaborate with Partner Management to define joint value propositions and deliver co-marketing programs that expand reach and influence.
• Align with Field Marketing on marquee and in-region events to strengthen brand awareness and drive pipeline.
• Collaborate across content, creative, and digital teams to ensure messaging and relevance across every partner and customer touchpoint.
• Monitor campaign performance using measurements such as MQLs, pipeline contribution, bookings and conversion rates, to surface actionable insights for decision-making and readouts to team members (ie. Pipeline Meetings, QBRs).
• Optimize campaigns to maximize return on investment, using data, AI tools, and automation platforms.
• Implement personalization at scale using AI-driven content and targeting to deliver dynamic, tailored experiences across channels.
• Mentor junior team members by sharing best practices, providing feedback, and encouraging an inclusive team culture that values learning and accountability.

Qualifications

• 5–7 years in partner marketing, B2B demand generation, integrated campaign management, or segment marketing.
• Experience overseeing partner marketing strategy and collaboration.
• Experience working with Revenue Marketing, Field Marketing, Sales Development, Brand, and Product Marketing teams.
• Experience with marketing automation, Salesforce, reporting tools (PowerBI, Tableau), ABM orchestration tools (6Sense, Sendoso) and data tools (D&B, ZoomInfo).

Requirements

• Pay Range Details:
• Colorado $111,300 - $178,100 (annually)
• Washington $111,300 - $196,700 (annually)
• California $111,300 - $215,400 (annually)
• NYC $122,900 - $215,400 (annually)
• The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate’s actual salary/wage may be based on various factors, such as geographic location, candidate experience and qualifications, as well as market and business considerations.
• This role is eligible for an annual bonus based on individual and company performance, depending on the terms of the applicable plan and the employee’s role.

Benefits

• Total Rewards: In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Health & Wellness: Benefits vary by location but generally include private medical, life, and disability insurance.
• Inclusive culture and diversity: Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.