[Hiring] Senior Partner Marketing Manager @NICE

Role Description

As a Senior Partner Marketing Manager at NiCE Cognigy, your focus will be on strategic, collaborative go-to-market initiatives with technology partners, strategic alliances, resellers, and referral partners to expand the reach and impact of our AI Agents in the enterprise market.

• Build deep partner relationships and co-create programs that expand joint reach, elevate brand visibility, and generate shared demand.
• Drive co-branded marketing campaigns, joint content, partner events, and integrated GTM motions that fuel pipeline growth across the ecosystem.
• Work with strategic, tech, reseller and referral partners to develop and execute joint GTM plans that expand market reach, drive shared lead generation and deepen relationships for future success.
• Shape and run co-marketing initiatives that reflect each partner’s business objectives, building end-to-end marketing plans and ensuring tight alignment across teams.
• Lead co-branded campaigns — including webinars, virtual and in-person events, and digital demand programs — in collaboration with partners.
• Manage partner event strategy and execution: sponsorships, booth planning, agenda development, staffing, logistics, and onsite coordination.
• Collaborate cross-functionally to create joint content such as case studies, blogs, solution briefs, and white papers that highlight combined value propositions.
• Maintain a consistent communication cadence for product updates, marketing activities, and time-sensitive joint initiatives.
• Conduct post-event and post-campaign analyses, delivering ROI reporting and recommendations to sales and marketing leadership.

Qualifications

• Proven experience in partner marketing or related field.
• Strong understanding of go-to-market strategies and execution.
• Excellent communication and collaboration skills.
• Ability to navigate complex partner landscapes.
• Creative and strategic mindset.
• Detail-oriented with a proactive approach.

Requirements

• Experience in managing co-marketing initiatives.
• Ability to work cross-functionally with various teams.
• Strong analytical skills for post-event and campaign analysis.

Benefits

• Opportunity to work in a fast-paced, collaborative, and creative environment.
• Endless internal career opportunities across multiple roles, disciplines, domains, and locations.