[Hiring] Senior Paid Social Strategist @Human Marketing

Role Description

We're hiring a Paid Media Strategist to own the revenue performance and strategic direction of paid social across a portfolio of accounts. You'll be the primary paid social voice in client conversations and the bridge between high-level growth goals and on-the-ground execution.

• You own the strategy, the media plan, and the results — accountable for hitting acquisition targets, not just managing activity.
• Work alongside search strategists, media buyers, digital marketing strategists, creative, SEO, web dev/CRO, email/lifecycle, and organic social.
• Paid social must operate as part of the full-service growth programs.

What You'll Own

• Media Planning & Revenue Ownership:
  • Build and maintain the media plan, channel mix, and paid revenue goals for each assigned account.
  • Collaborate with search strategists on shared accounts to build cohesive cross-channel media plans.
  • Own revenue and contribution margin achievement — accountable for hitting acquisition targets.
  • Understand and monitor the Ecommerce Scorecard, Contribution Margin incrementality, and key aspects of Profit Compass for ecommerce accounts.
  • Document, update, and understand all relevant performance metrics for each account.
  • Proactively identify budget reallocation opportunities and present recommendations.
• Strategic Alignment & Collaboration:
  • Work directly with Account Marketing Directors and the creative team to align on media plan, KPIs, performance trends, creative direction, client sentiment, and budgets.
  • Translate account-level brand objectives into specific paid social channel briefs for media buyers.
  • Serve as the paid social voice in client meetings alongside the Account Marketing Directors.
  • Align with the Director of Paid Media on account health, strategy shifts, and emerging risks monthly.
  • Facilitate monthly internal in-depth reviews of paid social health with Account Marketing Directors and media buyers.
• Channel Strategy & Execution Oversight:
  • Own the social strategy for each account — platform selection, campaign architecture, audience strategy, and bidding philosophy.
  • Brief media buyers on campaign goals, KPIs, targeting parameters, and budget pacing; review and approve campaign setups before launch.
  • Review buyer performance outputs bi-weekly; identify underperformance early and direct corrective action.
  • Maintain platform certifications and stay current on social-specific trends, algorithm changes, and best practices.
• Creative & Testing Direction:
  • Work with creative and copy teams to develop high-performing ad concepts; provide clear briefs tied to performance data.
  • Own the testing roadmap for each account — ensure an always-on creative testing framework is in place.
  • Identify trends, formulate hypotheses, and run multivariate tests to improve creative and audience performance.
  • Document and share creative performance learnings across accounts.

Qualifications

• 4+ years of hands-on paid social strategy experience, primarily for ecommerce businesses.
• Deep expertise in Meta (Facebook/Instagram) and working knowledge of at least one additional social platform.
• Agency experience — managing multiple client relationships and navigating competing priorities.
• AI-native operator: use LLMs daily to accelerate analysis, reporting, and strategy work.
• Demonstrated track record of driving profitable growth through paid social.
• Fluency in ecommerce unit economics and measurement frameworks.
• Hyper familiar with daily and weekly incrementality, and incrementality testing.
• Experience building, managing, and owning media plans with real budget accountability.
• Experience briefing and directing media buyers.
• Strong client-facing presence.
• Analytical rigor — comfortable building performance narratives from platform data.
• Proficient in analytics platforms (GA4, Northbeam, Triple Whale, etc.).
• Working knowledge of ecommerce platforms (Shopify, WooCommerce).
• Comfortable managing multiple accounts in a fast-paced, deadline-driven environment.

Nice to Have

• Working knowledge of paid search.
• Experience with B2B lead generation campaigns and pipeline-based measurement.
• Additional experience in Google Ads, TikTok, and YouTube.
• Ability to write clear creative briefs tied to performance data.
• Experience with attribution modeling beyond last-click platform reporting.
• Platform certifications (Meta Blueprint, etc.).
• Track record of coaching or mentoring junior team members or media buyers.
• Proven ability to work cross-functionally with various teams.

Benefits

• OTE: $110,000 – $125,000
• Fully remote
• Flexible schedule
• Unlimited vacation — take vacation when you need it
• Health benefits including options at 100% employee coverage
• Elective dental and vision plans
• 401(k)