[Hiring] Senior Paid Search Specialist @Darkroom

Role Description

We are hiring for our Paid Media team, looking for a Senior Paid Search Specialist - a performance-driven marketer with a strong mastery of paid search advertising systems, the evolving AI search environment, and a deep understanding of the AI ecosystem and emerging ad platforms. This is not just a tactical role; it requires strategic thinking, cross-functional collaboration, and high standards of execution across digital advertising platforms, particularly Google, YouTube, Bing, and emerging AI platforms like Kontext, Koah, Perplexity, Claude, and OpenAI.

Perfect candidates will be obsessed with Paid Search Advertising, experts at search buying behavior, with a clear demonstrated history of selling products through paid search advertising, scaling ad accounts upwards of $1M USD per month, and having excellent client relationship management skills.

You’ll report to the Managing Director of the department and play a key role in scaling paid media campaigns across a portfolio of high-growth consumer brands. You’ll be responsible for owning creative strategy, campaign builds, optimization, and reporting, while working closely with creative, creator, brand and analytics teams to ensure performance goals are met.

This is a fast-paced, high-accountability environment designed for marketers who are ambitious, curious, and ready to grow. You’ll gain hands-on experience in a broad range of platforms and verticals, while developing the skills needed to lead performance strategies end-to-end.

This is a fully remote role supporting a team in the EST time zone (9 AM–5 PM EST).

Qualifications

• Mastery of the e-commerce marketing funnel —> offer to ad to landing page to conversion.
• 4+ years minimum of paid media advertising experience within Paid Search, Google in specific.
• 3+ years minimum managing paid search advertising for growing clients in the consumer space spending over $400k+ minimum monthly aggregate spend.
• Expertise in developing, testing, and optimizing advertisement copy and short form video creative.
• Expertise in creative consultation for successful Paid Social Ads that convert.
• Background in data-derived decision-making and forecasting budgets/spend projections linked to perceived results.
• Experience with all core e-commerce revenue drivers, reporting on metrics that actually matter (CPA, CAC, iROAS, aMER, CPM).

Requirements

• Plan, develop, and implement comprehensive paid media strategies exclusively focused on Paid Search.
• Conduct thorough brand and website audits to understand our clients’ key value propositions, core products, and brand aesthetics.
• Obsession with the paid search advertising action, bid system, and market dynamics.
• Keen to develop innovative paid search strategies that blend traditional search, YouTube, and emerging AI search.
• Conduct competitive research to ensure success in the ad space and new acquisition audience targeting.
• Manage between 6-10 Paid Media accounts with aggregate monthly spends ranging between $20,000 - $3M.
• Utilize Platform Ad Managers, third-party reporting tools, and AI to develop insights and action items.
• Religious mastery of important KPIs like CPA, CAC, iROAS, nCAC, MER, aMER, CTR, and CPM.
• Understand industry-wide benchmarks throughout all steps in the e-commerce marketing funnel.
• Implement real-time, proactive, and reactionary ad-buying decisions across multiple platforms.
• Preemptively develop quarterly strategies for clientele based on perceived success metrics.
• Deep dive into competitor research, industry knowns, and brand identity.
• Understand full-funnel marketing strategies to ensure new customer acquisition is healthy.
• Understand client needs for success and preemptively deliver projections and forecasts.
• Willingness and openness to learn and understand e-commerce P&Ls.

Benefits

• Unlimited PTO + Local holidays (Relevant to your hub).
• Remote-First Culture with hybrid options for employees based in or near our New York or Lisbon HQs.
• Flexible parental leave to support new parents during this important transition.
• Growth opportunities through interdisciplinary exposure.