[Hiring] Senior Paid Media Specialist @HigherVisibility

Role Description

The Senior Paid Media Specialist will develop and manage large and small Paid Search accounts and marketing campaigns (Google AdWords, Facebook Ads, Bing Ads), regularly working closely with account managers to ensure our clients receive optimal results.

• Focus on planning and executing Pay-per-click (PPC) and Paid Social campaigns across major platforms today (Google, Meta & Bing Ads) and tomorrow (LinkedIn, Amazon, etc.)
• Execute paid campaigns on Google, Facebook / Meta, and Bing, and analyze data to optimize campaigns to stay on target.
• Maintain ongoing, proactive, and consistent communications with BSM (Business Success Manager / Account Managers) and clients on account progress, performance, and problem resolution.
• Assist with new business processes for the PPC and Paid Social program.
• Leverage Paid Media Management Platforms to maximize the efficiency and effectiveness of Paid Media accounts.
• Actively test and analyze paid search ad copy to achieve maximum ROI.
• Execute and analyze monthly paid search business metrics, budgets, and reports.
• Research and evaluate paid search marketing efforts and identify new search opportunities.
• Track paid search best practices, bid management systems, keyword developments, and industry trends.
• Oversee Google/Bing, social media budgets, pacing, and monthly spend reconciliation for all assigned accounts.
• Manage a large group of clients' Paid Media accounts.
• Create client-facing reports that show the success of the plan and campaign stewardship as part of the Quarterly Business Review (QBR) process.
• Analyze measurement studies and attribution to identify strategic opportunities while demonstrating a willingness to bring new ideas, approaches, and tests to the client through Business Success Manager (BSM).
• Stay abreast of relevant PPC trends and recommend strategies that meet client’s business goals.

Qualifications

• THREE (3) OR MORE YEARS OF AGENCY EXPERIENCE A MUST
• THREE (3) or more years of experience managing PPC ad campaigns and working directly in Google Ads MCC
• You must have at least two of these Google Ads Certifications: Search, Performance Max (PMax), Shopping, and Display
• You should have at least one of these Facebook Blueprint Certifications at intermediate or higher level: Media Planning Professional, Media Buying Professional, and/or Creative Strategy Professional
• 2+ Years of understanding of basic Google Analytics functionality and reporting
• Ability to tell a meaningful story rooted in data-based insights
• Ability to analyze raw data and formulate insights for client strategy
• Excellent writing, grammar, and communication skills
• Problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks
• Ability to prioritize ruthlessly and manage multiple client accounts at once
• Strong interest in advertising
• Team player, eager to learn, proactive, adaptable and flexible
• Outgoing personality with excellent communication skills
• Ability to demonstrate analytical skills, technical knowledge, and attention to detail
• Knowledge of conversion tracking and optimization is a plus

Benefits

• Flexible PTO
• Employee-First Culture
• Fully Remote
• Work From Home Stipend
• Medical, Vision, and Dental
• 401K Matching
• Life Insurance
• Incredible Company Comradery
• And So Much More!