[Hiring] Senior Optimization Manager @Launch Potato

Role Description

Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns. You’ll bring revenue-driving optimizations to life through hands-on building, multi-variate analysis, launching, and reporting to ensure flawless execution and continuous iteration, and you’ll balance expectations of internal and external KPIs.

• Test Execution: Perform continuous high-impact optimizations across device types and user journeys (e.g., copy, UI/UX, advertiser order).
• QA & Launch Reliability: Ensure tests and optimizations are implemented error-free, follow spec, and are tracked accurately.
• Insight Documentation: Summarize and document test results clearly to inform future optimizations.
• Task Velocity Support: Partner with optimization leads to move quickly on ideas and reduce bottlenecks; become the subject matter expert on assigned offer verticals.
• Collaboration & Handoff: Work cross-functionally to get inputs, finalize creative, and prep launches efficiently.
• Multi-Variable Analyses: Create and monitor clear & comprehensive reports that track multiple KPIs, both internal and external.

Qualifications

• 5+ years in a performance marketing or CRO execution role.
• Experience launching tests, owning strategy, QA and implementation, and collaborating with strategic leads.
• Strong follow-through and task ownership; thrives on getting things done.
• Understands direct response mechanics and high-volume testing environments, preferably within verticals such as financial services, home services, insurance, or similar lead-form categories.
• Experience running A/B tests, QA'ing launches, and reporting on test outcomes.
• Comfortable updating copy, layout, and page flows within testing tools or CMS.
• Solid understanding of what impacts conversion.
• Working knowledge of analytics platforms like Google Analytics, Looker, or similar.
• Ability to balance internal and external pressure to drive competing KPIs.
• Experience optimizing lead form pages end-to-end through UI/UX savvy.
• Clear communicator who can work across Copy, Design, and Media teams.
• Creative mindset — can spot UX friction and suggest improvements based on behavior.

Requirements

• Detail-oriented and efficient; gets things done with speed and care.
• Follows structured workflows and tracks everything from briefs to results.
• Has the eye for creating easy-to-read and effective reports to keep track of performance.
• Spots gaps before they cause issues — from typos to misfiring events.
• Brings a positive, roll-up-your-sleeves attitude to getting things over the finish line.
• Comfortable shifting priorities and managing multiple launches at once.
• Curious about what’s working, why, and how to improve results over time.

Benefits

• Base salary: $100,000 - $120,000 per year.
• Compensation package includes a base salary, profit-sharing bonus, and competitive benefits.
• Performance-driven company; future increases based on company and personal performance.