[Hiring] Senior Omni-Channel Manager @OLLY

Role Description

OLLY is looking for a driven, entrepreneurial, creative and experienced ecommerce marketer to help build and maintain a best-in-class digital footprint on our .com/Omni platforms. Retail media has entered its agentic era, with Walmart and Target defaulting to autonomous AI agents for bidding, budget pacing and creative rotation. This role is evolving from media buying to orchestration: setting the objectives, guardrails and data foundation that let evolving systems perform, while still owning the strategic judgment, brand voice and retailer relationships.

Reporting to the VP of Ecommerce and AI, the Senior Omni-Channel Manager will be expected to help develop a holistic strategy to increase overall Omnichannel sales and ensure OLLY continues outperforming the competition online, focused on our core Omni customers. The ideal candidate blends creative exploration and customer acumen with data-driven, AI-fluent decision-making to implement programs that bring new consumers into the brand and keep loyal consumers coming back. This will be a management role, supported by the Senior Omni Associate.

Key Responsibilities

• Recruit, mentor and develop the Omni Sr. Associate, ensuring best-in-class execution of Omni on-site media and retailer brand touchpoints.
• Primary contact for Retailer Media, Roundel, WMC, and equivalent agentic advertising platforms.
• Key partner to Sales and Sales Strategy supporting customer business plans and goals within Digital Commerce.
• Partner closely with Social, Influencer, Consumer Response and Ecom leads to maintain an integrated marketing approach.
• Partnering with Growth/Brand Marketing for a holistic approach to retailer.com traffic.
• Lead performance marketing strategy and campaigns on partners like Target, Walmart, Instacart etc. to drive awareness and Omnichannel sales across all customer platforms.
• Responsible for managing a multi-million dollar budget through setting objectives, conversion signals and guardrails for agentic/AI-driven bidding systems.
• Verify and audit autonomous campaign agent decisions against business goals, margin targets and inventory realities.
• Build and manage learning agendas, including incrementality testing and first-party data matching.
• Partner with Ecom, Creative and Systems to ensure product data in media is structured and “agent-ready.”
• Explore full-funnel retail media formats beyond sponsored search: video, audio and CTV.
• Support the evolution of Omni media by evaluating new AI tools and recommending which to pilot, scale or pass on.

Qualifications

• 7-10 years across Marketing & eCommerce with a focus on paid acquisition at a consumer brand.
• Strong people leader who can effectively coach and develop a team.
• Experience managing and tracking SEM and other ROAS-driven marketing investments.
• Comfort directing and auditing agentic/AI-driven bidding and campaign systems.
• Early adopter of next generation technologies, innovation and capabilities.
• Understanding of methodologies for managing actionable test/learn efforts.
• Ability to apply data-driven thinking to creative conversations.
• Highly analytical and data driven, can elevate key insights to various internal audiences.
• Experience managing/implementing new Martech or AI solutions.
• Awareness of full-funnel retail media formats beyond traditional sponsored placements.
• Highly organized, detail oriented and self-motivated.
• Comfortable in a data-driven, rapidly evolving AI business environment.
• Proficient in Excel and other MS Office products.

Interview Process

• Initial video screen with a member of our Talent team.
• Round 1: Conversation with the Hiring Manager + 1-2 conversations with other Ollies on the team.
• Round 2: 2-3 conversations with team or cross functional Ollies.
• Final Round: Homework - Candidates present answers to 3 questions to the interview panel.

The Details

• LOCATION: Remote, USA - 4X travel per year to company offsites.
• HOURS: Full time, exempt (salary).
• MANAGER: VP Ecommerce and AI.
• PLEASE NOTE: Candidates must be authorized to work in the United States without sponsorship.
• The base pay range for this position is $146,340-$178,860.

Benefits

• An opportunity to work with an intelligent, inspiring, and extraordinarily fun team.
• We pay 100% of the premiums for employee-only medical, dental + orthodontics, and vision insurance.
• 4 weeks PTO + paid holidays + 12 Mental Health Days per year.
• 100% Paid parental leave, Fertility + Adoption Benefits.
• Annual Bonus.
• 401(k) plan with Employer Match.
• Hybrid Work + Wellness + Cell Phone Stipends.
• Free product.
• And much more!