[Hiring] Senior Off-Page SEO & Link Building Specialist @OnePet

Role Description

Your job is straightforward: build a stronger, more diverse, and more valuable backlink and off-site brand profile that contributes to higher rankings and more organic traffic.

• Creative link acquisition: Develop campaigns and angles that give publishers a real reason to link - original data, statistics, surveys, resources, visual assets, tools, awards, rankings, expert contributions, or ideas we haven't thought of yet.
• Digital PR & media outreach: Find newsworthy angles, identify journalists and publishers, pitch stories and expertise, and turn those relationships into coverage, links, and brand mentions.
• Traditional link building: Execute competitive link-gap analysis, reclamation, broken-link opportunities, unlinked mentions, resource outreach, guest contributions, partnerships, directories, and other proven tactics.
• Paid placements: Identify worthwhile opportunities, evaluate quality and risk, negotiate pricing and terms, and determine whether the expected value justifies the cost.
• GEO & brand visibility: Pursue relevant brand mentions, citations, and off-site signals that can improve visibility across ChatGPT, Google AI experiences, Perplexity, and other answer engines - not just traditional search.
• Experimentation: Continuously test new approaches while maintaining reliable campaigns that produce consistent results.

How You'll Operate

• You'll have substantial freedom to determine how you get results.
• Use AI heavily. Automate where it makes sense. Build relationships. Negotiate. Develop assets. Run outreach. Find creative shortcuts.
• You will not be micromanaged. In return, you'll be accountable for outcomes.
• If an opportunity carries meaningful SEO, reputational, or financial risk, we expect you to recognize it and discuss the risk/reward with us before proceeding.

How We'll Measure Success

• The primary scorecard starts with high-quality referring domains, links, brand mentions, and citations acquired.
• Quality and relevance of referring domains.
• Number and diversity of links acquired.
• Brand mentions and AI/answer-engine citations.
• Growth and quality of our backlink profiles.
• Cost and value of paid acquisitions.
• Performance of different campaigns and tactics.

What We're Looking For

• Acquire high-quality backlinks through multiple strategies - not just paid placements or mass outreach.
• Evaluate whether a backlink opportunity is genuinely valuable using data and judgment.
• Develop and execute creative link-building campaigns from idea through acquisition.
• Conduct effective outreach to journalists, bloggers, publishers, website owners, and partners.
• Evaluate and negotiate paid placements rather than simply accepting quoted prices.
• Use competitive backlink analysis, reclamation, prospecting, and other core off-page SEO techniques.
• Understand GEO/AEO and the growing importance of off-site brand mentions and citations.
• Use AI to dramatically increase your research, prospecting, outreach, analysis, and execution capacity.
• Run multiple campaigns independently and prioritize your time based on expected impact.
• Communicate effectively in English internally and externally.
• Know when to experiment, when to scale something that works, and when to stop wasting time on something that doesn't.
• We care whether you can produce results.

Tools & Resources

• Ahrefs
• Google Search Console
• SEO Gets
• Claude company subscription
• If another tool or resource will materially improve results, make the case for it.
• Budget follows value. Find the opportunity, evaluate it intelligently, negotiate it well, and tell us why it's worth the investment.

The Role in One Sentence

Own off-page SEO across several domains, attack link acquisition from multiple angles, use AI and your own resourcefulness to execute at a high level, and be accountable for measurable results.