[Hiring] Senior Media Planner @Adobe

Role Description

Ready to build the media planning playbook for one of the world's most recognized brands? Adobe is establishing a new in-house media planning function to take direct ownership of end-to-end media buying and develop an AI-driven engine for global advertising execution. As Senior Media Planner, this role will translate regional media strategy into tactical media plans for one or more paid channels — starting with Meta, TikTok, and Snap.

This role sits between the media strategy teams and the buy desk, ensuring every plan is platform-native and ready to execute. The Senior Media Planner builds tactical plans for assigned channels, including:

• Audience targeting
• Budget splits
• Flighting
• Placement

Keeping pace with platforms that change their ad products and targeting tools every quarter requires staying current and applying that knowledge consistently across every plan. Finished plans are handed to Adobe's India-based media-buying team for execution, where blockers are flagged and resolved against the team's established process.

This role will also partner with regional strategists and analysts to review campaign reporting and translate results into optimizations:

• Budget shifts
• Targeting changes
• Creative refreshes

Performance trends, platform changes, and new targeting or data-sharing opportunities will be surfaced back to the Director of Media Planning and the broader team. The role also helps shape a consistent quarterly planning process and works directly with platform partners to identify testing and beta opportunities each cycle.

Qualifications

• 5+ years in digital advertising or media planning/buying, with hands-on experience in at least one of Meta, TikTok, or Snap
• Strong working knowledge of platform ad managers, audience targeting tools, and campaign measurement
• Experience managing multi-market activations, including platform setup across a wide range of markets and languages
• A track record of delivering performance-focused paid social campaigns
• Comfort reading campaign dashboards and working with analysts to shape concrete optimization recommendations
• Ability to translate strategic briefs into detailed, executable media plans
• Clear communication across regional and offshore teams, holding to global standards while adapting to local needs
• Strong attention to detail — comfortable owning QA, QC, and documentation for assigned plans

Requirements

• Familiarity with AI-driven media buying, including executing buys through LLM-based tools like Meta's MCP
• Experience with Adobe's marketing and advertising tools (GenPem, AEP, RTCDP)
• Experience working with an offshore or outsourced buying/execution team
• Background spanning both B2B and consumer advertising
• Agency experience, or exposure to a newly formed team — ideally at a company insourcing media execution

Benefits

• Comprehensive benefits programs
• Opportunities for long-term incentives in the form of a new hire equity award