[Hiring] Senior Media Buyer @Paired

Role Description

You will be the media buyer in one of our pods, managing Meta campaigns (with TikTok as a secondary channel) across a portfolio of ecommerce accounts. You own the ad accounts: budgets, pacing, structure, launches, testing and optimization. Your pod lead owns the client relationship and overall strategy. You own the numbers and the execution behind them.

The role combines hands-on buying with media buying strategy. You will analyze performance data, find where accounts are leaking (pre-click or post-click), and propose the fix: new creative angles, landing page tests, budget shifts or structure changes. You will also join client calls and present paid social performance alongside your pod lead.

What Success Looks Like

• Every account is paced to its monthly budget, with no overspend and no surprises.
• Spend moves to the highest-leverage products and campaigns, and comes off losers quickly.
• No ads run on sold-out products, broken links or outdated offers.
• Accounts are never starved of creative: you flag gaps early and get new assets live fast.
• Landing page and creative tests launch on schedule and produce clear winners.
• Your pod lead walks into every client call with accurate numbers and a clear plan from you.
• Seasonal moments (Prime Day, BFCM, brand sales) launch on time with approved assets.

What You’ll Do

• Campaign Management
  • Build, launch and optimize Meta campaigns daily, with secondary management of TikTok Ads.
  • Own daily budgets and monthly pacing per account, and reallocate spend based on performance, frequency and inventory.
  • Manage campaign structure, bidding, audiences, exclusions and frequency controls.
  • Upload and traffic new creative, and run structured creative and angle testing.
  • Run weekly account sweeps: check every live ad for stock availability, link destination, offer accuracy and copy errors, and fix issues the same day.
  • Monitor ROAS, NC-ROAS, MER, CAC and frequency against client targets.
• Strategy and Analysis
  • Diagnose performance by separating pre-click problems (creative, audience, fatigue) from post-click problems (landing page, offer, site).
  • Look past platform ROAS to backend profitability: margins, COGS and blended results.
  • Build landing page test plans and work with our team to get new pages designed, approved and live.
  • Audit ad copy and creative across accounts and recommend what to refresh, cut or scale.
  • Plan and execute seasonal campaigns, including Prime Day, BFCM and client sales.
  • Spot and escalate tracking issues (pixel, CAPI, attribution discrepancies) before they distort decisions.
• Creative Collaboration
  • Work with content managers, designers and the creative team to source, brief and review ad creative.
  • Identify winning hooks, formats and angles, and turn them into creative requests.
  • Push for authentic assets (real people, raw clips, UGC) that improve performance.
• Reporting and Client Communication
  • Prepare performance reports and creative performance reports for client calls.
  • Join client calls with your pod lead and present paid social results, trends and next steps clearly.
  • Keep internal Slack channels and Jira tickets updated so everyone knows what changed and why.
• AI and Process
  • Use AI tools (Claude and others) daily to run account audits, generate landing page concepts, draft copy and build reports.
  • Help turn repeated work into reusable AI workflows that make the whole pod faster.

Qualifications

• 3+ years of hands-on Meta Ads experience for ecommerce brands (not lead gen or boosted posts), with at least one account at $100K+/month in spend.
• A proven record of scaling DTC ecommerce brands through Meta, at an agency or in-house.
• Deep understanding of Meta campaign structure, auction dynamics, pixel/CAPI tracking and creative performance.
• Strong command of ecommerce metrics: ROAS, NC-ROAS, MER, CAC, LTV, contribution margin.
• Precision with budgets: you pace spend to the dollar and catch problems before the client does.
• Strong ownership: you act without waiting to be told, and you close the loop on every task.
• Clear, confident communication, written and on calls.
• Comfort using AI tools in your daily workflow, and curiosity about using them more.
• Humility to do the detailed work and ambition to grow into a strategist.
• English C1-C2 fluency for conversation level since this is a client-facing role.

Nice to Have

• TikTok Ads Manager experience.
• Triple Whale, Northbeam or other attribution tools.
• Working knowledge of Shopify and Klaviyo, and how paid and retention channels work together.
• Experience building or testing landing pages.
• Background in creative strategy, UGC or performance creative.
• Experience with Jira or similar task management tools.

What You’ll Get

• Fully remote work; USD payment up to 6k/month.
• Direct ownership of your ad accounts and the results they produce.
• Training on AI-powered media buying workflows most agencies do not have yet.
• Access to Triple Whale, Meta Ads Manager, Klaviyo, Claude and more.
• A clear growth path from media buyer to media buying strategist as the agency grows.

Hiring Process

• Short video pre-screen: a few questions so we can see how you communicate on camera.
• Intro interview with our team.
• Paid media assessment: a practical exercise based on a real client scenario.
• Final conversation with agency leadership.