[Hiring] Senior Media Buyer @Frontier Academy

Role Description

We are seeking a results-driven Senior Media Buyer who can independently manage, optimize, and scale paid advertising campaigns for educational programs — from lead generation to conversion.

• Has worked with online courses, academies, workshops, or training providers
• Understands student and professional buyer behavior
• Can optimize not just for leads, but for actual enrollments

Key Responsibilities

• Paid Media Strategy
  • Develop and execute paid advertising strategies for:
    • Online programs
    • Workshops & bootcamps
    • Corporate training offerings
  • Platforms mainly include:
    • Meta (Facebook & Instagram)
    • (Optional/Plus) Google Ads
• Campaign Execution & Optimization
  • Launch, test, and scale campaigns (TOF / MOF / BOF)
  • Optimize targeting, creatives, messaging, and budgets
  • Continuously improve:
    • CPL (Cost per Lead)
    • Lead quality
    • Conversion to paid registrations
• Education Funnel Optimization
  • Understand and optimize education funnels:
    • Lead ads
    • WhatsApp / DM follow-up flows
    • Landing pages
    • Webinar-to-sale journeys
  • Work closely with the sales/operations team to improve lead-to-sale conversion
• Analytics & Reporting
  • Track performance metrics:
    • Leads vs registrations
    • Cost per enrollment
    • ROAS where applicable
  • Provide weekly insights and recommendations
  • Identify why campaigns are not converting and propose fixes

Qualifications

• 5+ years experience in media buying
• Proven experience with education, academies, courses, or training programs
• Strong hands-on experience with Meta Ads Manager
• Experience optimizing campaigns for actual sales, not just leads
• Strong understanding of:
  • Audience segmentation
  • Creative testing
  • Retargeting strategies
• Comfortable working independently with minimal supervision

Working Model

• Part-time
• Monthly scope agreed in advance
• Flexible working hours
• Performance-focused engagement

Compensation

• Competitive monthly retainer
• Performance-based upside possible
• Long-term collaboration opportunity as the academy scales