[Hiring] Senior Media Buyer @BM Digital

Role Description

BM Digital is seeking an experienced and strategic Senior Media Buyer to lead and manage a portfolio of e-commerce-focused clients. In this pivotal role, you will be responsible for crafting and executing comprehensive growth strategies that drive measurable results.

• Develop and implement comprehensive paid media strategies across platforms such as Meta, Google, TikTok, Snapchat, and X, ensuring alignment with client goals and market trends.
• Collaborate with media analysts to monitor campaign performance, optimize media spend, and maximize return on investment (ROI).
• Stay abreast of emerging media channels and technologies to identify new opportunities for client growth.
• Analyze and optimize the entire customer journey, identifying drop-off points and implementing strategies to improve conversion rates.
• Work with cross-functional teams to enhance landing pages, checkout processes, and post-purchase experiences.
• Utilize analytics tools to track funnel performance and make data-driven decisions for continuous improvement.
• Design and execute A/B tests to evaluate the effectiveness of different promotional offers, pricing strategies, and messaging.
• Interpret test results to inform future campaign strategies and client recommendations.
• Ensure that offer testing aligns with overall marketing objectives and client expectations.
• Together with Creative Strategists, lead the development of compelling creative concepts that resonate with target audiences and drive conversions.
• Incorporate feedback and performance data to refine creative approaches and maximize impact.
• Serve as the primary point of contact for clients, building and maintaining strong relationships based on trust and performance.
• Conduct regular strategic planning sessions with clients, providing actionable insights and aligning marketing efforts with business objectives.
• Address client challenges with resilience and adaptability, ensuring high levels of satisfaction and retention.

Qualifications

• 6–10 years of experience in growth strategy, digital marketing, or a similar role with a strong focus on paid digital advertising and e-commerce.
• Demonstrated expertise in media strategy, funnel optimization, offer testing, and creative strategy.
• Proven ability to manage senior-level relationships and address challenges with a strategic and solution-oriented mindset.
• Experience in platforms like Meta, Google, and TikTok, with a track record of driving measurable business growth.
• Excellent relationship-building skills with an entrepreneurial mindset to spot and capitalize on growth opportunities.
• Strong presentation skills, including crafting and delivering impactful decks that resonate with stakeholders.

Requirements

• Compensation: $50K—$120K USD total compensation annually, which includes base and performance bonus.
• Location: All of our team is working completely remotely. We’ll make sure your working experience is as comfortable as possible!