[Hiring] Senior Marketing Strategist @Oceans

Role Description

We are looking for a highly experienced, hands-on Senior Marketing Strategist to help build the marketing function from the ground up for a fast-growing AI security startup. This is a true player-coach role requiring someone who can operate strategically while remaining deeply hands-on. You will assess the company's current marketing position, identify critical gaps, determine what needs to be built, craft the strategy, and personally execute against it.

As a Senior Marketing Strategist, your success will be defined by your ability to establish a scalable marketing foundation, refine product positioning, and drive qualified sales pipeline through hands-on strategy and execution.

Here’s how you’ll make an impact:

• Marketing Strategy & Growth Foundation:
  • Develop and execute a comprehensive, repeatable marketing strategy aligned with company growth and revenue objectives.
  • Assess the current marketing function to identify missing programs, processes, channels, and infrastructure, prioritizing high-value opportunities over pre-determined task lists.
  • Balance strategic planning with direct execution to build a scalable foundation capable of supporting future growth.
  • Establish a repeatable marketing operating cadence and align all growth initiatives with sales pipeline targets.
• Positioning, Messaging & Brand Architecture:
  • Own strategic positioning and messaging for complex AI and cybersecurity products, translating technical capabilities into clear enterprise value propositions for the U.S. market.
  • Ensure marketing communicates deep technical capabilities in commercially relevant language that addresses enterprise customer pain points.
  • Maintain complete messaging consistency across the website, content, email campaigns, sales collateral, and other customer touchpoints.
  • Serve as the strategic authority on product market presentation and buyer communication.
• Content & Organic Acquisition:
  • Develop and manage inbound and content marketing strategies from scratch, aligned with pipeline objectives and demand generation goals.
  • Determine appropriate content themes, formats, and distribution channels to increase qualified website traffic and engagement.
  • Create, write, and guide content initiatives to establish thought leadership and organic visibility.
  • Build sustainable organic growth programs rather than simply executing against a basic content calendar.
• Lifecycle, Email & Outbound Marketing:
  • Build and manage the company’s email marketing architecture, lead-nurturing initiatives, and newsletters from the ground up.
  • Develop targeted outbound marketing initiatives to connect campaigns directly to sales pipeline needs.
  • Continuously refine lifecycle programs based on engagement data and commercial outcomes.
• Website & Conversion Rate Optimization (CRO):
  • Evaluate the existing website for messaging, positioning, and funnel-entry friction points.
  • Recommend and implement CRO improvements that elevate messaging alignment and optimize conversion paths from prospect awareness to sales opportunities.
• Analytics, Marketing Operations & Sales Alignment:
  • Establish marketing KPIs, measurement frameworks, and performance dashboards to evaluate channel effectiveness.
  • Translate funnel performance data into strategic recommendations, using metrics to determine what to scale, test, or discontinue.
  • Establish marketing operating practices, systems, and processes as the function matures.
  • Partner closely with Sales and leadership to align marketing deliverables with pipeline requirements.

Qualifications

• Mid-to-senior marketing experience with proven ownership in building marketing functions or major programs from scratch within early-stage, fast-paced startup environments.
• Demonstrated experience marketing complex B2B technology products (such as AI, cybersecurity, SaaS, or frontier technology) to the U.S. enterprise market.
• Hands-on mastery across content creation, organic acquisition, email/outbound marketing, lead generation, website positioning, and CRO.
• Strong analytical judgment with proven ability to build KPI frameworks, evaluate funnel performance, and make data-driven decisions.
• A genuine player-coach mentality with high autonomy, comfortable navigating ambiguity, solving unstructured problems, and executing without delegated teams.
• Professional fluency in English with exceptional written and verbal communication skills, especially in simplifying technical topics for business buyers.

Requirements

• Experience in strategic problem-solving, product positioning & messaging, full-funnel ownership, data-driven decision-making, and sales alignment.

Benefits

• This is a remote role, where you will be expected to work a split shift with some overlap with our client’s time zone.
• You will be expected to be present for in-person training programs during your first 3.5 weeks.