[Hiring] Senior Marketing Operations Specialist @Sword

Role Description

Sword Health is looking for an exceptional go-getter to join our team as a Lifecycle Marketing Operations Specialist to own the execution and deployment of our data-driven marketing initiatives. This role requires an independent self-starter who can flawlessly deliver the baseline but also proactively seeks to improve existing processes to increase efficiency and scalability. A subject-matter-expert who can manage, build and execute against requirements from various stakeholders. Collaborating intimately across Growth, Data, Product, Engineering, and Marketing teams will be core to success.

What you’ll be doing

• Manage day-to-day campaign production, QA, execution, reporting & optimization of marketing campaigns and programs.
• Own implementation of automated journeys and blast campaigns from start to finish, across multiple channels including email, SMS, push, in-app and direct mail.
• Work cross-functionally with various teams, including Enrollment, Growth, Member Engagement, Content, Creative, Data, Product & Engineering to launch communications across Sword-owned channels.
• Ensure that Marketing Operations standards are met, including proper naming conventions, event conversion tagging, and QA prior to campaign deployment.
• Monitor and optimize multiple campaigns & programs at a time, ensuring that campaigns launch and deliver on schedule and according to expectations.
• Proactively identify issues leading up to a launch and during a live campaign that would prevent campaign success, working with key stakeholders to solve and troubleshoot as necessary.
• Code logic in email template to personalize content for 1:1 experience using scripting language such as Handlebars, Liquid, AMPScript, etc.
• Lead and own improvements on operational processes to improve efficiency and scalability.
• Uncover hidden opportunities for the improvement of processes and data. Proactively find blockers and challenges to our growth, then take the initiative to solve them.
• Collaborate with Growth & Engineering teams to ensure data pipelines are set up between marketing systems for real-time data updates, event triggers, and member profile updates prior to campaign launches.
• Develop and document best practices approach for gathering and analyzing data to identify key performance indicators, prioritization, and optimization strategies.

Qualifications

• Minimum 2 years experience in Lifecycle/Marketing Operations with at least one marketing automation platform, such as Iterable, Braze, Salesforce Marketing Cloud, Cordial, Marketo, etc. (Iterable a plus, but not necessary).
• Experience in building and deploying omni-channel messaging, including email, push, SMS, in-app, direct mail.
• Knowledge in HTML/CSS with experience in coding mobile-first email templates.
• Strong understanding of email clients and strengths/limitations of each.
• Experience with scripting languages.
• Passionate about understanding the member journey at each stage of their lifecycle and building member journey flows to optimize the member experience.
• Action-oriented and deadline-driven, with high level of project management and time management skills to prioritize deadlines and requests.
• Ability to work effectively in a fast-paced environment with rapidly changing requirements and shifting priorities.
• Independent, self-starter who can work autonomously and deliver results.
• An enthusiastic, take-charge attitude, coupled with a desire to collaborate and learn.
• Strong communication skills to set expectations and provide progress with stakeholders.
• Impeccable attention to detail.
• Ability to collaborate with multiple teams across multiple time zones.
• Analytically driven, with ability to gather insights across multiple channels.

Benefits

• Total Compensation Range: €41,300 — €64,900 EUR.
• Country-specific benefits may vary and will be detailed separately.