Role Description
We are looking for a HubSpot-focused Marketing Operations Specialist to help run the systems, data, and reporting behind our demand generation and pipeline. Day to day, you will:
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Build and maintain HubSpot workflows, lists, forms, properties, and campaign assets, following our established standards and naming conventions.
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Support campaign and webinar operations end to end, including list builds, registration and follow-up workflows, and post-event data cleanup.
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Support lead management and lifecycle stage processes, troubleshooting routing and lifecycle issues, and escalating changes to the Revenue Operations Manager.
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Apply and QA our attribution and UTM standards to ensure source data stays accurate and reportable.
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Support Marketing with CRM administration, including property requests, pipeline and deal stage hygiene, and user issues, in partnership with the Revenue Operations Manager.
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Monitor integrations between HubSpot and our marketing tech stack, flagging and helping resolve data sync issues.
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Run regular data quality audits covering duplicates, enrichment gaps, standardization, and imports.
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Build and maintain HubSpot reports and dashboards for funnel, campaign, and pipeline performance, flagging trends or anomalies to the team.
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Document processes and system configurations, and help train Marketing users on new features and process changes.
Qualifications
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2+ years in marketing operations, including hands-on HubSpot experience building workflows, lists, properties, and reports.
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Working experience building HubSpot workflows, lists, properties, and reports.
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Strong attention to detail and a habit of checking your own work.
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Comfortable in spreadsheets and with basic data work such as pivot tables, lookups, and cleaning and importing data.
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Clear written and verbal communication, including documenting processes and explaining your work to non-technical teammates.
Requirements
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HubSpot Academy certifications, such as Marketing Hub Software or Reporting.
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Experience in a B2B SaaS environment.
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Exposure to HubSpot custom objects, integrations, or data enrichment tools.
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Exposure to attribution, funnel reporting, or UTM tracking.
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Interest in BI tools, SQL, or AI tools that make operational work faster.
Competencies
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Systems and Automation Orientation: Looks for ways to make repetitive work faster and more reliable through automation and better process.
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Attention to Detail: Holds a high bar for data accuracy and consistency, catching issues before they reach a report.
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Analytical Thinking: Uses data to answer questions, checks whether the numbers make sense, and can explain what a report shows.
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Communication: Explains their work clearly, keeps stakeholders updated on requests, and raises problems early.
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Ownership: Follows through on commitments, sees work through from request to finished result, and asks for help when stuck.
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Curiosity and Coachability: Asks good questions, learns quickly, and uses feedback to get better.
Benefits
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Remote-friendly policy.
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Medical/vision/dental insurance.
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Flexible PTO policy and ten paid holidays.
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Parental leave.
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Professional development allowance.
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Community involvement.