[Hiring] Marketing Operations Specialist @Job Duck

Role Description

Join Job Duck as a Marketing Operations Specialist and play a vital role in maintaining the operational excellence behind a high-performing legal marketing department. This position is responsible for:

• Ensuring marketing data accuracy
• Maintaining a strong and consistent local online presence
• Supporting website and CRM operations
• Managing directory profiles
• Overseeing performance tracking initiatives

This is a highly structured, process-driven role designed for someone who enjoys working with systems, checklists, and detailed workflows. The ideal candidate takes pride in accuracy, consistency, and organization, and finds satisfaction in keeping marketing assets, data, and reporting reliable and up to date. Success in this role is measured by precision, turnaround time, accountability, and the ability to execute recurring processes with a high degree of accuracy.

Monthly compensation range: 1800 USD to 2150 USD

Responsibilities include, but are not limited to:

• Distributing and tracking quarterly attorney profile review checklists
• Submitting eligible Google LSA disputes within required timelines
• Monitoring dispute performance metrics and coverage levels
• Documenting citations, competitor visibility, screenshots, and supporting evidence
• Conducting database hygiene reviews, including duplicate management and field completion audits
• Validating UTM parameters, campaign tracking links, forms, and routing functionality
• Organizing and maintaining HubSpot templates, email sequences, and sales resources
• Tracking marketing and business development projects, tasks, deadlines, and follow-ups
• Preparing weekly status reports for the Marketing Manager
• Documenting meeting notes, action items, and project updates
• Maintaining team calendars and assigning tasks through Asana
• Executing email marketing deployments, audience segmentation, and list hygiene activities
• Executing monthly AI search visibility and citation testing across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews
• Delivering monthly AI visibility reports to marketing leadership
• Performing weekly HubSpot record audits and data quality reviews
• Maintaining SOPs, documentation libraries, process guides, and internal FAQs within Trainual
• Supporting the Vancouver office digital presence launch, including citation management, location page implementation, phone tracking, photography updates, and review generation processes
• Formatting and publishing blog posts and website pages in WordPress and HubSpot
• Maintaining content inventories, publication logs, refresh schedules, URLs, keywords, and update records
• Maintaining attorney biography and CV libraries
• Assisting attorneys with creating, updating, and optimizing professional directory profiles
• Managing submissions to legal and professional directories
• Reviewing Google Local Services Ads leads daily
• Investigating and correcting lead source attribution issues within marketing-owned fields
• Verifying referral source tagging and data consistency
• Coordinating shipping, mailings, marketing materials, and event logistics
• Supporting reporting initiatives and marketing performance tracking
• Adding images, audio files, metadata, schema markup, titles, descriptions, and tags before publication
• Validating SEO elements, tracking links, and website functionality before content goes live
• Ensuring complete NAP consistency across all directory listings and citations
• Monitoring reviews daily and managing responses according to established approval procedures
• Tracking attorney profile performance and directory visibility trends
• Monitoring attorney recognitions, speaking engagements, awards, and media mentions
• Preparing LinkedIn profile update briefs and maintaining completion records
• Maintaining secure credential management procedures and profile change logs
• Maintaining dispute records, tracking logs, resolutions, and reimbursement documentation
• Reconciling dispute credits against monthly Google Ads statements
• Updating attorney and employee biographies when credentials or information change
• Organizing and maintaining marketing asset libraries, including logos, creative files, photography, videos, and brand resources
• Publishing prewritten content across social media channels and monitoring engagement activity
• Maintaining business profiles across Google, Yelp, Bing, Apple, BBB, chamber directories, and legal directories
• Managing and maintaining Google Business Profiles for Seattle, Tacoma, Olympia, and Vancouver offices
• Conducting monthly audits of all firm and attorney profiles to ensure accuracy and consistency
• Testing profile links and phone numbers to verify proper functionality and routing
• Maintaining Rainmaker compliance trackers, documentation, deadlines, and profile status records

Qualifications

• Experience working in marketing operations, digital marketing support, CRM administration, or marketing coordination preferred
• Comfortable performing data audits, quality control reviews, and reporting tasks
• Experience publishing and managing website content
• Experience with data validation, reporting, and process tracking is a must
• Ability to follow SOPs, manage recurring processes, and maintain exceptional accuracy
• Experience supporting local SEO, online directory management, and profile maintenance is preferred
• Familiarity with legal, professional services, or multi-location business marketing environments is a plus
• Comfortable working independently while managing multiple priorities and deadlines
• Strong written and verbal English communication skills required
• Ability to maintain confidential information and follow established workflows
• Strong organizational and documentation skills
• Comfortable reviewing data and identifying inconsistencies

Requirements

• Required Software and Tools: HubSpot, WordPress or similar CMS platforms, Microsoft Excel, Google Sheets, ChatGPT, Claude, or similar AI tools, Google Business Profile, Asana, Trainual, BrightLocal or similar citation management platform, CallRail, Google Local Services Ads Platform, Google Workspace

Benefits

• 8:30 AM - 5:30 PM [PST][PDT] (United States of America)
• Languages: English, Spanish

Company Description

For ambitious, culturally diverse, curious minds seeking booming careers, Job Duck unlocks and nurtures your potential. We connect you with rewarding, remote job opportunities with US-based employers who recognize and appreciate your skills, allowing you to not just survive but thrive. As a lifestyle company, we ensure that everybody working here has a fantastic time, which is why we’ve earned the Great Place to Work Certification every year since 2022!