Role Description
We're looking for a Senior Marketing Operations Manager to own and scale the systems, processes, and data foundation that power Horizon3's go-to-market engine. This role sits at the center of Marketing, Sales, and RevOps, turning strategy into measurable pipeline and revenue impact.
You'll be a strategic operator and a hands-on builder. You will own the architecture and roadmap for our marketing tech stack, lead complex cross-functional projects from problem definition through rollout, and set the standards for how campaigns are built, tracked, and measured. You will work with a high degree of independence and be the person the team brings the hard problems to.
Qualifications
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6+ years of experience in marketing operations, revenue operations, or a related role in B2B SaaS or technology.
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Expert, hands-on experience with marketing automation (Pardot or Marketo preferred) and Salesforce, including administering integrations between them.
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Track record of leading complex, cross-functional systems projects end to end, such as a lifecycle redesign, a scoring and routing overhaul, a platform migration, or an attribution rollout.
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Deep understanding of lead lifecycle management, scoring, routing, segmentation, and campaign tracking.
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Strong background in data management, analytics, and performance reporting.
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Experience operationalizing account-based marketing programs.
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Hands-on experience using AI tools to automate workflows, solve problems, and improve team efficiency.
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Comfortable operating in ambiguity and building processes where none exist.
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Able to explain technical trade-offs to non-technical stakeholders and get to a decision.
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Detail-oriented with a bias for action. You deliver accurate work quickly and own QA.
Requirements
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Maintain and support the day-to-day operations and functional health of the marketing automation platform and its Salesforce integration.
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Assist in the evaluation, research, and rollout of new GTM tech stack tools.
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Conduct routine audits, testing, and troubleshooting across the marketing tech stack.
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Execute data governance protocols to ensure data accuracy and consistency.
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Flag funnel conversion and handoff problems and drive the fixes across teams.
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Support campaign managers with program setup, pre-launch QA, and tracking validation.
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Help facilitate the day-to-day execution of ABM programs.
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Monitor operational workflows for bottlenecks.
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Support the maintenance and optimization of systems and automations.
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Assist in researching and implementing AI agents or automated workflows.
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Track emerging marketing technologies and AI tooling.
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Maintain comprehensive documentation for workflows, SOPs, and system configurations.
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Provide peer guidance and onboarding support to analysts and marketing operations teammates.
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Partner with the Senior Marketing Analytics Manager on attribution, dashboards, and metric definitions.
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Monitor marketing data quality and troubleshoot issues across the GTM stack.
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Support attribution modeling and lead scoring initiatives.
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Serve as an operations partner to Demand Generation, Sales, Finance, RevOps, and IT.
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Align cross-functionally on goals, definitions, and processes across the funnel.
Benefits
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Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.
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Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.
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Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.
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Hybrid & Remote Work: We embrace a mix of remote and hybrid work models.
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Competitive Compensation: We offer competitive salary, equity, and benefits.