[Hiring] Senior Marketing Operations Analyst @Great Place to Work

Role Description

The Senior Marketing Operations Analyst reports directly to the Chief Marketing Officer. We are looking for a Senior Marketing Operations Analyst to build, evolve, and run the operational discipline that enables marketing to execute consistently, measure performance, and scale effectively. This role sits at the intersection of marketing strategy, campaign execution, data, technology, and our broader go-to-market motion. It is both a strategic and operational role:

• Partner with marketing leadership to shape priorities and approaches.
• Ensure systems, processes, and data deliver on strategic decisions.
• Translate ambiguous business requirements into scalable processes.
• Bring a point of view informed by technical possibilities and budget considerations.

This is a remote role with travel of up to 20%.

Key Responsibilities

• Partner with brand, community, events, growth, and other marketing team members to translate the marketing strategy and related tactics into scalable and operational workflows.
• Manage system and program structure, setup, tracking, and governance across marketing automation, events management, and related platforms.
• Establish repeatable processes for campaign launches, list management, segmentation, testing, and handoffs.
• Own the email and program calendar, making recommendations for prioritization based on operational capacity, complexity, and expected business impact.
• Own the operational processes supporting lead capture, scoring, qualification, routing, and sales operations handoff.
• Partner with sales operations to maintain clear definitions, processes, and documentation across funnel stages.
• Build and maintain reporting that gives marketing leaders visibility into program execution, conversion, and effectiveness.
• Analyze programs to identify trends, risks, and opportunities, translating analysis into clear recommendations.
• Reconcile data across systems and investigate unexpected or inconsistent reporting outcomes.
• Serve as a recognized expert across marketing automation, 6sense, Unify, and related GTM tools.
• Partner with Revenue Systems & Architecture on integrations, technical enhancements, and platform changes.
• Proactively evaluate new technologies, AI tools, and capabilities to improve marketing speed, efficiency, or effectiveness.
• Support rollout, adoption, governance, and continuous improvement of standardized marketing workflows.

Success in This Role Looks Like

• Operational discipline: marketing has repeatable, trusted processes for program execution, lead management, measurement, and sales handoff.
• Funnel clarity: marketing and sales have clear visibility into lead flow, pipeline by channel and program, conversion, ownership, and where execution is breaking down.
• Scalability: recurring marketing work becomes standardized and increasingly automated.
• Business impact: operational improvements measurably contribute to pipeline generation, reach, and marketing team velocity.
• Innovation: the marketing tech stack and processes evolve continuously, informed by new tools and capabilities.

Qualifications

• 5+ years of experience in marketing operations, revenue operations, marketing analytics, demand generation, or a comparable GTM operations role.
• Hands-on experience with Salesforce and Marketo platforms, including campaign management, reporting, segmentation, and lead lifecycle management.
• Depth and breadth of expertise in marketing operations with working knowledge of related disciplines.
• Strong analytical, data-reconciliation, and problem-solving skills.
• Proven ability to translate business requirements into scalable operational processes.
• Demonstrated ability to influence decisions and communicate complex concepts to non-technical audiences.
• Comfortable operating independently in ambiguous environments with strong attention to detail.
• Track record of proactively identifying and evaluating new techniques and technologies.

Preferred Qualifications

• Experience applying AI tools or automation to marketing operations workflows.
• Experience with 6sense, Unify, or similar account-based marketing and outbound platforms.
• Experience supporting lead scoring, routing, attribution, funnel measurement, and campaign governance.
• Experience supporting a transition toward a more structured account-based or outbound GTM motion.

Benefits

• Wellness programs and tuition reimbursement.
• U Choose — a customizable expense reimbursement program for over 200+ needs.
• An inclusive culture with active employee resource groups.
• Caring leaders who value every voice and support you in doing your best work.