[Hiring] Senior Marketing Manager, Customer Informatics @QuidelOrtho

Role Description

At QuidelOrtho, we’re advancing the power of diagnostics for a healthier future for all. Join our mission as our next Senior Marketing Manager, Customer Informatics – North America. The Senior Marketing Manager, Customer Informatics – North America is for shaping and executing the regional commercialization strategy for QuidelOrtho’s informatics portfolio while expanding the company’s presence across the broader digital health ecosystem.

• Translate the Global Customer Informatics strategy into North America specific market development plans, sales enablement, launch execution, and customer adoption programs.
• Identify and evaluate new digital health opportunities local to the North America market including partnerships, collaborations, consulting services, and adjacent solution spaces that enhance customer value and accelerate growth.
• Partner closely with the Global Informatics Business Unit to activate positioning, messaging, proof points, and launch plans while bringing forward North America-specific insights, competitive intelligence, and campaigns.
• Partner with Global Corporate Strategy to expand the digital solutions for North America.

Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, Healthcare, Informatics, or related field.
• Typically requires a minimum of 10 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years experience; or equivalent experience.
• Experience commercializing products or solutions in a regulated healthcare or diagnostics environment.
• Strong understanding of healthcare and laboratory customer workflows and market dynamics.
• Demonstrated ability to develop marketing strategies, positioning, launch plans, segmentation, and sales enablement tools.
• Strong communication, presentation, and analytical skills, with ability to translate complex technical capabilities into clear customer value.
• Proven ability to influence cross-functional stakeholders in a matrixed organization.
• Strong business acumen and ability to balance strategic thinking with hands-on execution.

Requirements

• Must be willing to travel up to 20% overnight.
• This position is not currently eligible for visa sponsorship.

Benefits

• Comprehensive benefits package including medical, dental, vision, life, and disability insurance.
• 401(k) plan.
• Employee assistance program.
• Employee Stock Purchase Plan.
• Paid time off (including sick time) and paid Holidays.
• All benefits are non-contractual, and QuidelOrtho may amend, terminate, or enhance the benefits provided, as it deems appropriate.

Key Working Relationship

• Internal Partners: Global Customer Informatics Business Unit, Global Corporate Strategy, Global Product Management, North America Commercial Leadership, North America Sales and Strategic Accounts, Field Application Specialists and Customer Technical Support, Service and Implementation Teams, Marketing Communications, Commercial Operations, and Finance, R&D, IT, Quality, Regulatory, Legal, and Compliance.
• External Customers: Clinical laboratories, health systems, and integrated delivery networks, Key opinion leaders and industry partners.

Work Environment

• Typical remote office environment.
• Must have the discipline, organization skills and self-motivation to work autonomously in a home office environment.

Physical Demands

• Must be physically able to travel up to 20%.
• No strenuous physical activity, though occasional light lifting of files and related materials (up to 10 lbs.) is required.
• Specific vision abilities required include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.
• Regularly required to use hands to finger, handle, or feel and talk or hear.
• Frequently required to stand, walk, and sit.
• Occasionally required to reach, climb or balance.
• On a typical day, 80% of time is spent at the desk, on the phone, or working at the computer; 20% in meetings or interacting with team members.

Salary Transparency

The salary range for this position is $135,371 USD to $175,982 USD and is bonus eligible. Compensation decisions are dependent on the facts and circumstances of each case.

Equal Opportunity

QuidelOrtho believes in Equal Opportunity for all and is committed to ensuring all individuals, including individuals with disabilities, have an opportunity to apply for those positions that they are interested in and qualify for without regard to protected characteristics.