[Hiring] Senior Marketing Manager @Mozilla

Role Description

Join Mozilla’s Global Marketing team as Senior Marketing Manager, Japan, to lead local execution and optimization of Firefox’s integrated marketing program in Japan. This six-month contract builds on campaigns already underway, connecting brand awareness and consideration with user acquisition and engagement across paid media, creators, owned channels, and local activations.

Working closely with the Japan workstream lead, you will:

• Translate agreed priorities into effective local campaigns.
• Coordinate agency delivery and use market insights and performance data to recommend improvements.
• Lead day-to-day local marketing delivery within the agreed plan and budget.
• Partner with various teams including Global Integrated Marketing, Product Marketing, Performance Marketing, Analytics, and local creative agencies.

Key Responsibilities

• Lead local campaign execution across awareness, consideration, acquisition, and engagement.
• Manage local agency delivery across creative production, media, and creators.
• Manage creator and UGC campaigns from briefing to performance evaluation.
• Partner with Product Marketing to adapt product positioning for Japanese audiences.
• Coordinate with Performance Marketing on localized acquisition creative and campaign timing.
• Work with Analytics and agencies to consolidate reporting and monitor KPIs.
• Translate consumer research and cultural trends into practical campaign recommendations.
• Maintain clear delivery updates and document learnings for future marketing phases.

Success During the Contract

• An integrated six-month delivery calendar covering agreed campaigns and agency milestones.
• Timely launch and optimization of agreed activity within approved budgets.
• Regular consolidated performance updates and actionable recommendations.
• A final learning and handover document summarizing results and recommendations.

Qualifications

• Bilingual proficiency in Japanese and English.
• 8-10 years of consumer marketing experience in Japan.
• Experience marketing consumer apps or digital products.
• Proven ability to manage multiple agencies and coordinate creative development.
• Strong understanding of paid and owned channels.
• Confidence interpreting marketing data and monitoring budgets.
• Strong program and project management skills.
• Sound judgment in Japanese localization and cultural relevance.
• Excellent collaboration skills and a track record of leading through influence.
• A proactive, hands-on approach to identifying issues and moving work forward.

Company Description

Mozilla exists to build the Internet as a public resource accessible to all because we believe that open and free is better than closed and controlled. When you work at Mozilla, you give yourself a chance to make a difference in the lives of Web users everywhere.

• Commitment to diversity, equity, inclusion, and belonging.
• Encouragement of applications from all equity-seeking communities.
• Equal opportunity employer with a commitment to preventing discrimination.