[Hiring] Senior Marketing Manager @Nametag

Role Description

Nametag is hiring a Senior Marketing Manager to be one of the primary hands on our content engine; the person who can take a product update, a customer story, or an industry trend and turn it into a blog post, an email, a one-pager, and a social thread. This role leans content: you should be, first and foremost, an excellent writer who's comfortable in a technical B2B space. It's also a generalist role where you'll move across channels and formats rather than owning one lane, which suits someone who wants breadth over deep specialization in any single channel.

As Senior Marketing Manager, you will own a meaningful share of Nametag's day-to-day content output:

• Blog posts
• Email newsletters
• Social copy
• Website updates
• Sales one-pagers
• Event collateral

You'll work closely with Growth Marketing, Product Marketing, Design, Sales, Customer Success, and Channel Partnerships to keep everything on-voice and moving, and you'll often be the person turning someone else's raw material into something customers, prospects, and partners actually read.

Qualifications

• ~8 years in B2B marketing, with some of that time in a content-heavy role: content marketing, editorial, communications, or a marketing generalist role centered on writing.
• Genuine comfort as a generalist.
• Experience marketing to technical or security-conscious B2B audiences; cybersecurity, IAM, or enterprise IT experience is a strong plus.
• Ability to turn a customer conversation, a product spec, or a conference talk into content without losing what mattered in translation.
• Working familiarity with marketing tools such as HubSpot, Google Analytics, and a CMS (Webflow or similar); light design-tool comfort (e.g., Canva) is useful, though this isn't a design role.
• Strong organizational and project management skills.
• A strong sense of ownership and a bias toward shipping.

Requirements

• Write and edit the majority of Nametag's recurring content: blog posts, thought-leadership articles, email newsletters, and website copy updates.
• Maintain a consistent voice and terminology across everything you touch, using Nametag's messaging and style guide as the working standard.
• Turn technical product detail into copy a security, IT, or HR buyer will want to read, without losing accuracy along the way.
• Write and refresh customer-facing collateral: one-pagers, solution briefs, and customer stories.
• Turn customer conversations and Customer Success input into concrete proof points and case studies.
• Keep collateral current as messaging and product details change.
• Write copy supporting Growth Marketing's campaigns across email, social, paid, and landing pages.
• Adapt a single core message across formats and channels.
• Support A/B testing of messaging and creative with fresh copy variants.
• Produce content supporting Nametag's conference presence and field events.
• Partner with Channel Partnerships on content for partner-facing events and co-marketing moments.
• Own and maintain the marketing content calendar.
• Flag gaps and inconsistencies in existing content and messaging.
• Track content performance: engagement, email metrics, content-influenced pipeline.

Benefits

• Competitive salary
• Meaningful equity ownership
• Comprehensive health benefits (medical, dental, vision)
• Flexible paid time off
• Quarterly team off-sites and travel support
• New computer hardware and equipment
• An inclusive environment where your voice has impact and your work drives change