[Hiring] Senior Marketing Manager @Kohler Co.

Role Description

Lead, develop, and execute product and content marketing strategies and initiatives in collaboration with the Canadian sales and marketing organization to increase brand saliency in Canada and improve the trading position and profitability of the organization while providing data insights and analysis on the effectiveness of those strategies. Support the overall growth of the Kohler, Sterling, and Hytec brands within Canada.

Specific Responsibilities

• Market Analysis and Strategic Development:
  • Monitor and evaluate market trends, channel activities, and adjacent/competitor brands to identify areas in the Canadian market for business development.
  • Conduct market research to identify business opportunities in key markets and channels.
• Marketing Planning:
  • Lead the development of marketing proposals for new product launches and content marketing campaigns.
  • Develop tactical product and content marketing campaigns, email campaigns, and category-focused promotions.
• New Product Commercialization and Go-to-Market Strategy:
  • Project manage all new product commercialization projects on behalf of Canada.
  • Identify critical new launches for the Canadian business and partner with channel marketing teams to develop effective launch strategies.
  • Make recommendations to optimize new product launches, distribution, shelving, price, and promotional mix.
  • Analyze and assess category performance to develop enhanced category marketing and sales plans and promotions.
• Insights and Reporting:
  • Prepare data analytics and sales performance reports related to product launches and content marketing campaigns.
  • Interpret data, identify gaps and opportunities, and provide potential solutions.
• Brand Strategy and Effectiveness:
  • Assist in the management of the Kohler, Sterling, and Hytec brands by implementing brand plans and guidelines.
  • Measure effectiveness through brand power studies and NPS surveys.
• Channel Marketing Asset Development:
  • Develop specific product and promotional digital content, social media content management, selling materials, training presentations, and literature creation.
• Communications:
  • Support public relations efforts, trade shows, industry events, and product launch communications.
• Personal Capability Building:
  • Develop own capabilities by participating in assessment and development planning activities.
  • Maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education.

Qualifications

• Bachelor's degree in marketing or related field.
• 7+ years prior relevant professional experience.
• Strong understanding of product management, category management, commercialization, and go-to-market strategies.
• Experience with integrated marketing, campaign development, Salesforce Marketing Cloud, website and social media analytics, and content development.
• Strong project management skills, planning, detail orientation, and creativity.
• Substantial skills in oral and written communication, data analysis, and PowerPoint presentations.
• High energy, hard-working, flexible, collaborative, and a willingness to take on new challenges.

Requirements

• This is a bilingual English/French role.

Benefits

• Competitive total rewards package to support health and wellbeing.
• Access to career growth and development opportunities.
• Diverse and inclusive workplace.
• Strong culture of innovation.