[Hiring] Senior Marketing Manager @Rover.com

Role Description

As a Sr. Marketing Manager, you are the definitive architect of Rover’s consideration engine. You own the strategic deployment of our identity across upper-funnel channels to drive measurable business impact and growth.

• Consideration Strategy & Business Influence
  • Strategic Direction: Autonomously drive the long-range strategy for Upper Funnel Channels, driving New Customers while understanding the change to measured consideration.
  • Planning Leadership: Have a material influence on annual planning cycles, providing the business with leverage through deep expertise in media best practices and emerging industry shifts.
  • Cross-Functional Bridge: Serve as the model for collaboration, ensuring the Upper Funnel strategy seamlessly integrates with the Brand team's vision.
• Mastery of Upper Funnel Media
  • Advanced Channel Stewardship: Demonstrate best-in-class expertise in Linear TV, OTT, CTV, Audio, OOH, and Programmatic channels.
  • Complex Agency Orchestration: Manage external agency relationships of high complexity and impact, coaching them to meet Rover’s high performance standards.
  • Financial Stewardship: Manage large-scale program budgets with accuracy.
• Measurement Science & Data Optimization
  • Marketing Measurement Ownership: Work with Marketing Data Science in developing new marketing metrics and measurement frameworks.
  • Problem Solving: Work exclusively on highly complex issues, such as solving for signal loss in CTV.
• Automation & AI Integration
  • Workflow Automation: Identify and execute on massive process efficiencies by automating marketing workflows.
  • Tool Architecture: Deeply understand the broad array of AI tools available and architect the appropriate scenarios for their use.
• Communication & Mentorship
  • Organizational Communicator: A highly effective communicator who distills complex media and AI concepts for executive stakeholders.
  • Knowledge Dissemination: Set up business rhythms to share findings across the organization.

Qualifications

• 8-12+ years of relevant experience in high-scale media strategy with a consumer brand.
• Demonstrated improvements to workflow automation, leveraging Scripts, Python, SaaS tools, and AI.
• Hands-on experience with Geo-Uplift testing implementation and the tactical actioning of MMM results.
• Bachelor’s degree required; Master’s degree in a quantitative or business field is a plus.
• Experience managing, and holding agencies accountable for results and managing an RFP process.
• Experience managing campaigns in the UK and the EU is a plus.
• Ability to work with internal Brand teams and Marketing Data Science.
• A sense of curiosity and excitement to learn new things.

Requirements

• Must be able to work remotely and reside only in the approved states of FL, GA, ID, NC, TX, WA & MI.

Benefits

• Competitive compensation
• 401k match
• Long-term incentive plan with a company performance-based cash payout
• Flexible PTO
• Competitive benefits package, including medical, dental, and vision insurance
• Commuter benefits
• Bring your dog to work (and unlimited puppy time)
• Pet benefits, including $1000 toward adopting your first dog or cat
• Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly
• Regular team activities performed in-person and virtually