[Hiring] Senior Marketing Manager @Grubtech Software Design LLC

Role Description

We are looking for a Senior Marketing Manager to lead Grubtech’s marketing function globally — with a particular focus on building our European presence across Iberia and beyond. Based in Portugal (preferred) or Spain, you will own the full marketing operation: brand, content, demand generation, website, collateral, events, and partnership marketing across all regions.

You will manage a lean, established team — a Marketing Manager (Cairo, covering the Middle East), a Social Media Manager, and a Graphic Designer — and be responsible for elevating Grubtech’s brand authority, generating qualified pipeline, and establishing us as the definitive platform in the markets we operate in.

This is a hands-on leadership role. You will set the strategy and execute alongside your team, not from the sidelines. We are looking for someone with a strong B2B SaaS marketing background — this is not a B2C role. The ideal candidate understands long sales cycles, multi-stakeholder buying committees, and how to build trust with enterprise operators. They also embrace AI as a creative and operational multiplier, using GenAI tools to accelerate content, campaigns, and decision-making.

You will report directly to the CEO and operate with a high degree of autonomy. This role requires entrepreneurial spirit, comfort with ambiguity, and the ability to punch above your weight across multiple geographies.

Qualifications

• 3–5 years of B2B SaaS marketing experience.
• Proven experience building brand authority in B2B — case studies, customer evidence programs, review platforms (G2, Capterra), and thought leadership.
• Strong ownership of website and digital presence — messaging, landing pages, SEO, and conversion optimization.
• Hands-on experience with performance marketing (Google Ads, LinkedIn, Meta) and demand generation best practices.
• Proficiency with GenAI tools (ChatGPT, Claude, Gemini, MidJourney) for content and campaign acceleration.
• Experience managing a small team with the ability to develop junior talent.
• Fluent in English, Spanish, and Portuguese (written and spoken).
• Entrepreneurial mindset: thrives in ambiguity, operates autonomously, and builds from scratch.
• Based in Portugal (preferred) or Spain, or willing to relocate.

Requirements

• Build Grubtech’s brand authority through customer case studies, product reviews, testimonials, G2/Capterra profiles, and success stories that resonate with B2B buyers.
• Own and evolve Grubtech’s brand guidelines, ensuring consistency across all customer-facing touchpoints globally.
• Position Grubtech and its leadership as thought leaders in restaurant technology through content, speaking engagements, and industry visibility.
• Craft compelling narratives tailored to European, GCC, and emerging market buyer personas.
• Own the Grubtech website end-to-end: messaging, landing pages, SEO, conversion optimization, and ongoing content updates.
• Develop and maintain sales collateral — one-pagers, pitch decks, battle cards, product sheets — that enable the commercial team to close.
• Create and manage all marketing copy across channels: email campaigns, ad copy, scripts, blog posts, and case studies.
• Leverage GenAI tools (e.g., ChatGPT, Claude, Gemini, MidJourney) to accelerate content production while maintaining quality and brand voice.
• Design and optimize inbound and outbound campaigns across digital platforms (Google Ads, LinkedIn, Meta, etc.).
• Define and refine ICPs and buyer personas for each region, aligning campaigns to their pain points and buying journeys.
• Own pipeline contribution targets and work closely with Sales to ensure marketing-sourced leads convert.
• Employ AI tools for rapid A/B testing, creative iteration, and performance optimization.
• Build Grubtech’s marketing presence in Iberia (Portugal, Spain) and position us for expansion across wider Europe.
• Develop locally relevant campaigns, content, and events that resonate with European F&B operators.
• Bring European market professionalism and standards to Grubtech’s global marketing output.
• Plan and execute events — from major F&B and SaaS conferences to intimate customer workshops and partner roundtables.
• Collaborate with ecosystem partners (aggregators, POS providers, delivery platforms) on joint campaigns and co-marketing.
• Manage event logistics, content recaps, and post-event pipeline follow-ups.
• Oversee organic and paid social strategies across LinkedIn, Twitter/X, Instagram, and region-specific platforms.
• Use data-driven insights to optimize posting schedules, engagement, and audience growth.
• Manage and mentor the marketing team: Marketing Manager (Middle East), Social Media Manager, and Graphic Designer.
• Coordinate with external agencies and freelancers as needed, ensuring quality and brand consistency.

Benefits

• Shape the future: Architect Grubtech’s global marketing presence as we scale across Europe, the Middle East, and beyond.
• Next-gen toolkit: Work in a company that embraces AI as part of its DNA — not as an experiment, but as a daily operating principle.
• High impact: Report directly to the CEO with full ownership of the marketing function.
• Entrepreneurial culture: Join a fast-growing SaaS scale-up where ownership and innovation are celebrated.
• European base: Work from Portugal or Spain with global scope and exposure.