[Hiring] Senior Marketing Manager @Companyon
Apr 07, 2025 - Companyon is hiring a remote Senior Marketing Manager. đź’¸ Salary: unspecified. đź“ŤLocation: Canada.
Role Description
We’re looking for a strategic and hands-on Senior Marketing Manager to lead our marketing function and directly own the Product Marketing and reporting responsibilities within the team. You’ll own the full marketing strategy - from product marketing to content and demand generation - and manage a small but mighty team. You’ll work closely with Product, Growth, Sales, RevOps, and Customer Success to align our brand, messaging, and campaigns with user growth, customer acquisition, and revenue expansion goals.
What you’ll do:
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Marketing Strategy & Leadership
- Own and execute our end-to-end marketing strategy aligned to PLG, Sales, and CS motions
- Lead OKR planning in collaboration with the CRO and Chief of Staff
- Manage and coach a team of three: Partnerships Manager, Content Marketing Specialist, and Demand Generation Manager
- Align cross-functionally on product launches, sales priorities, and growth initiatives
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Positioning, Messaging & Enablement
- Define ICPs, buyer personas, and segmentation strategy
- Create compelling messaging and positioning frameworks by segment
- Lead product and feature launch planning with Product and Growth
- Partner with Sales/CS on enablement content and win/loss insights
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Demand Generation
- Own strategy and execution across paid, organic, and partner channels
- Optimize lead scoring, nurture workflows, and campaign analytics
- Build strategic partnerships and run events to drive SQLs
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Content & Brand
- Set and lead content strategy to support SEO, brand awareness, and thought leadership
- Ensure consistent storytelling and brand voice across all channels
- Collaborate with the Content Marketing Specialist to scale content production
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Performance Tracking & Reporting
- Report regularly on marketing performance and team impact
- Continuously refine strategy and execution based on data insights
Qualifications
- 3–5+ years of B2B SaaS marketing experience, ideally in a PLG environment
- Experience leading cross-functional marketing programs and managing direct reports
- Strong storytelling and strategic skills with the ability to balance big-picture vision with tactical execution
- Excellent copywriting skills and attention to detail
- Familiarity with modern marketing stacks (HubSpot, Wordpress, Intercom etc.)
- Data-driven, curious, and energized by fast-paced environments
- Ability to work across teams and wear multiple hats
- Open to spending time in the office if living in Montreal
- Experience in early-stage, high-growth SaaS startups
- Familiarity with Scrum and Agile would be a benefit
Benefits
- Fast-growing startup environment
- Passionate about harnessing technology to revolutionize the retail space
- Diversity and inclusivity in the workplace
- Support for candidates from underrepresented groups
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| đź“Ť | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
đź’¸
unspecified
|
Remote
Location
Canada
|
|
Job Type
full-time
|
Posted
Apr 07, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
