[Hiring] Senior Marketing Executive/ Marketing Manager @Simform - Product Engineering Company

Role Description

We are looking for a senior paid marketing professional who can plan, execute, optimize, and scale integrated B2B paid marketing campaigns, with a strong focus on LinkedIn advertising, ABM, and demand generation.

• Manage multiple paid marketing campaigns simultaneously, primarily on LinkedIn, with supporting campaigns across Google and other relevant platforms.
• Strong hands-on expertise in LinkedIn campaign optimization, ad creative development, audience targeting, lead generation, and performance analysis.
• Well-versed in AI tools such as ChatGPT and Claude to accelerate campaign planning, research, copywriting, analysis, optimization, and day-to-day marketing execution.

Responsibilities

• Plan, execute, and optimize B2B paid marketing campaigns, focusing on LinkedIn Ads and secondary retargeting on Twitter/X, YouTube, Google Ads, and other relevant platforms.
• Manage multiple campaigns across different audiences, services, objectives, and stages of the marketing funnel.
• Develop and optimize LinkedIn campaigns for awareness, engagement, website traffic, lead generation, ABM, and demand generation.
• Conduct audience research, account targeting, segmentation, keyword research, and campaign structuring to identify and target relevant ICPs.
• Develop compelling ad concepts, copy, headlines, CTAs, and creative briefs for LinkedIn campaigns in collaboration with copywriters and designers.
• Demonstrate strong understanding of LinkedIn ad formats, targeting options, bidding, budget allocation, campaign optimization, retargeting, and lead generation.
• Work closely with design and content teams to continuously improve high-performing ad creatives.
• Analyze campaign performance and optimize targeting, creative, messaging, bidding, budgets, and landing pages to improve campaign outcomes.
• Monitor key performance metrics such as impressions, CTR, CPC, CPL, engagement, conversion rates, pipeline contribution, and ROI.
• Implement and test lead generation tactics including landing pages, forms, CTAs, lead magnets, and conversion journeys.
• Implement and maintain accurate campaign tracking and attribution using HubSpot, Google Tag Manager, UTM parameters, and other relevant tools.
• Manage and optimize paid media budgets across multiple campaigns and ensure efficient utilization of marketing spend.
• Collaborate with content, SEO, design, sales, and ABM teams to align paid campaigns with broader marketing and business objectives.
• Use AI tools such as ChatGPT and Claude extensively for campaign research, audience insights, ad copy development, creative ideation, analysis, reporting, optimization, and other marketing workflows.
• Continuously experiment with new campaign approaches, creatives, audiences, messaging, and AI-assisted workflows to improve campaign efficiency and performance.
• Prepare regular campaign performance reports and provide actionable insights and recommendations to improve results.

Qualifications

• Bachelor's or PG degree in IT, Computer science, marketing, Business, or a related field.
• 3+ years of hands-on LinkedIn paid marketing experience, preferably in a B2B technology/services environment.
• Deep knowledge of LinkedIn Ads, including campaign objectives/goals, ad formats, audience targeting, bidding, budgeting, retargeting, lead generation, and optimization.
• Strong understanding of B2B paid marketing, ABM, demand generation, and full-funnel campaign execution.
• Hands-on experience with secondary paid channels such as Google Ads, YouTube, Twitter/X, and Display Ads.
• Strong understanding of ad copywriting and creative development, with the ability to identify what makes an ad effective.
• Ability to independently manage multiple campaigns simultaneously and optimize them based on performance data.
• Proficiency in HubSpot, Google Analytics, Google Tag Manager, and campaign tracking/attribution.
• Advanced working knowledge of AI tools such as ChatGPT and Claude for marketing research, execution, analysis, and optimization.
• Strong analytical and problem-solving skills with good understanding of campaign reporting and performance metrics.

Skills

• LinkedIn Ads
• LinkedIn Campaign Manager
• B2B Paid Marketing
• ABM
• Demand Generation
• Lead Generation
• Campaign Management
• Ad Optimization
• Ad Copywriting
• PPC
• HubSpot
• Google Analytics
• Google Tag Manager
• UTM & Attribution
• CRO
• ChatGPT
• Claude
• AI-assisted Marketing
• Budget Management
• Problem Solving
• Creative Thinking

Benefits

• Young Team, Thriving Culture
• Flat-hierarchical, friendly, engineering-oriented, and growth-focused culture.
• Well-balanced learning and growth opportunities
• Free health insurance.
• Office facilities with a game zone, in-office kitchen with affordable lunch service, and free snacks.
• Sponsorship for certifications/events and library service.
• Flexible work timing, leaves for life events, WFH and hybrid options.