[Hiring] Senior Marketing & Communications Manager @ZOE

Role Description

ZOE is expanding into continental Europe, and Germany is our flagship market. We are the world’s leading gut health science company, best known for our science-backed app, the world’s #1 nutrition podcast, and breakthrough publications in The Lancet and Nature. We already see strong organic brand search and consumer demand across Germany. Now, we need a senior, hands-on operator on the ground to turn that momentum into a live, market-leading presence.

This isn't a maintenance role, nor is it about delegating to agencies from a distance. You will be ZOE’s most senior marketing and communications lead in-market, standing up our brand narrative, tier-1 media presence, and growth strategy from a blank page.

Qualifications

• Native or certified C2 German (capable of localising complex scientific and health concepts with total precision)
• Fluent C1/C2 English (our primary internal working language)
• 5–10 years’ experience launching or scaling a consumer brand in Germany (ideally in health, wellness, nutrition, science, or consumer tech)
• Strong existing relationships with German journalists and a proven track record of landing major press coverage
• High autonomy, comfortable operating without a local team, and excited to build a market presence from scratch

Requirements

• Act as the in-market strategist, partnering with Finance and briefing central Lifecycle and Performance teams to test local commercial levers (pricing, email programmes, local campaigns)
• Build relationships with Tier-1 German consumer, health, trade, and national journalists; pitch stories, secure coverage, and run product gifting and media events
• Adapt ZOE’s science-led story for the German consumer mindset—creating a bespoke market-entry strategy rather than translating UK copy
• Select, brief, and manage local PR freelancers, agencies, and brand ambassadors as required
• Support major cross-market science publications, product launches, and reactive press office work
• Draft high-impact briefing documents, opinion pieces, press releases, and Q&As in both German and English
• Share EU market insights and playbooks in both directions across the organisation

Benefits

• Competitive base salary & equity
• Remote-first flexibility (work from home anywhere in Germany or UK)
• Comprehensive benefits package
• Direct impact on expanding world-class health science into Europe

Company Description

ZOE is an equal opportunity employer. If you require any reasonable accommodations during the interview process, just let us know—we are here to support you.