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Senior Marketing Automation Specialist @Jobs for Humanity

[Hiring] Senior Marketing Automation Specialist @Jobs for Humanity

Mar 23, 2025 - Jobs for Humanity is hiring a remote Senior Marketing Automation Specialist. đź’¸ Salary: unspecified. đź“ŤLocation: Colombia.

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Role Description

The Marketing Automation Specialist is a critical member of the global Marketing Operations team, responsible for executing and optimizing marketing automation campaigns. This role requires a strong understanding of marketing automation platforms (Pardot preferred), CRM systems (Salesforce), and digital marketing principles, particularly email marketing.

  • Work closely with global marketing teams to translate their strategic goals into tactical execution within our marketing automation platform.
  • Tasks include list management, campaign creation, form building, and performance analysis.

Qualifications

  • 2+ years of hands-on experience with marketing automation platforms, preferably Pardot
  • Strong understanding of CRM systems, particularly Salesforce
  • Proficiency in email marketing best practices, including deliverability and A/B testing
  • Excellent analytical skills to measure campaign performance and identify optimization opportunities
  • Familiarity with data privacy regulations (e.g., GDPR, CCPA) and their application in marketing systems
  • Strong attention to detail and organizational skills
  • Ability to work independently and as part of a global team
  • SQL skills preferred, but not required

Requirements

  • Lead data hygiene efforts to maintain clean, actionable, and compliant data within the marketing automation and CRM platforms.
  • Establish and enforce data governance best practices, including deduplication, normalization, and validation.
  • Monitor compliance with GDPR, CCPA, and other relevant data privacy regulations.
  • Develop and manage processes to ensure accurate segmentation, reporting, and attribution.
  • Efficiently manage and maintain marketing automation platform (Pardot).
  • Oversee list imports, pulls, and unsubscribe requests.
  • Create and manage forms to capture lead information.
  • Upload and manage files within the platform.
  • Organize and maintain folder structures for efficient workflow.
  • Build and execute email campaigns, including A/B testing and personalization.
  • Conduct regular audits and clean-up of platform data and processes.
  • Develop and maintain documentation for platform processes, data workflows, and governance policies.
  • Implement requested changes to lead routing rules.
  • Develop and execute targeted email campaigns, nurturing programs, and other automated marketing initiatives.
  • Segment audiences based on specific criteria to deliver personalized messaging.
  • Monitor campaign performance metrics and make data-driven adjustments.
  • Troubleshoot system-related issues and optimize workflows within Pardot.
  • Utilize SQL to extract data, validate campaign audiences, and join multiple data sources.
  • Stay up-to-date on industry trends and best practices for marketing automation.
  • Collaborate effectively with global marketing teams to understand their needs and translate them into actionable plans.
  • Communicate clearly and concisely with both technical and non-technical stakeholders.
  • Document processes and create knowledge base articles to improve efficiency and knowledge sharing.
  • Conduct training sessions for marketing teams on data governance, platform best practices, and compliance standards for self-service.
  • Maintain and expand a knowledge base of best practices and troubleshooting tips.

Benefits

  • Remote First Culture
  • Health Care Coverage*
  • Education Reimbursement*
  • Competitive Paid Time Off
  • 4 Self-Care Days per year
  • National Holidays*
  • 2 Founder Days + Juneteenth Observed
  • Paid Volunteer Time*
  • Charitable contribution match*
  • Monthly Wellness or Home Office Reimbursement*
  • Access to Modern Health (mental health platform)
  • Parental Leave*
  • Retirement Plan with match/contribution*

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đź“Ť Be aware of the location restriction for this remote position: Colombia
‼ Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
Back to Remote jobs  >   Marketing
Senior Marketing Automation Specialist @Jobs for Humanity
Marketing
Salary đź’¸ unspecified
Remote Location
Colombia
Job Type full-time
Posted Mar 23, 2025
Apply for this position Unlock 53,227 Remote Jobs
️
đź“Ť Be aware of the location restriction for this remote position: Colombia
‼ Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
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