[Hiring] Senior Marketing Analytics & Tracking Consultant @Tickmill

Role Description

Tickmill is looking for a Senior Marketing Analytics & Tracking Consultant to lead the implementation of a full end-to-end conversion tracking and attribution framework. This role will bridge Marketing, BI, and IT, ensuring we can accurately track and optimize performance across the entire funnel:

• Media Spend
• Click
• Registration
• Deposit
• Revenue

This is a fixed-term contract role for 6 months.

Objective

Build a single, reliable source of truth for performance tracking to:

• Identify which channels and campaigns drive funded clients and net deposits
• Optimize marketing based on real business outcomes (FTD, revenue)
• Align data across ad platforms, website, and backend systems

Scope of Work

• Tracking foundation
  • Audit and fix existing Google Tag Manager (GTM) setup
  • Ensure correct and consistent GA4 implementation
  • Validate all core tracking events
• Conversion event tracking
  • Define and implement tracking for key business events:
    • Registration / Lead
    • KYC completion
    • First-time deposit (FTD)
    • Deposits
    • Active clients / LTV
• Attribution framework
  • Define attribution logic (first-touch, assisted, etc.)
  • Distinguish brand vs non-brand organic traffic
  • Define and enforce UTM structure
  • Establish clear attribution rules
  • Align data across:
    • Ad platforms (Google, Meta, etc.)
    • Website (GA4)
    • CRM (HubSpot)
    • Client Area (Product)
    • Google Search Console
• SEO analytics & tracking
  • SEO analytics within GA4
  • Organic search attribution challenges
  • Content and landing page performance tracking
  • Multi-touch attribution (SEO as assist channel)
• Server-side & backend tracking
  • Implement server-side tracking / Conversion APIs
  • Capture and pass identifiers (gclid, fbclid, user IDs)
  • Send verified conversion events (FTD, deposits) back to ad platforms
• BI & data integration
  • Ensure data flows into BI for reconciliation:
    • Media spend
    • Website activity
    • CRM / trading data
  • Enable reporting on:
    • CPA (per FTD)
    • Cost per funded client
    • Net deposits by channel/campaign

Deliverables

• Fully validated GTM + GA4 + backend tracking setup
• Documented event tracking structure and data flow
• Defined attribution model
• BI-ready dataset for performance reporting

Requirements

• Strong hands-on experience with GTM and GA4
• Experience with conversion tracking across lead-to-revenue funnels
• Experience with server-side tracking / Conversion APIs
• Solid understanding of attribution models, UTM tracking, and data pipelines

Nice to Have

• Experience in Forex, fintech, or regulated industries

Benefits

• A unique opportunity to join a project within a global, fast-growing company.
• Attractive remuneration package based on qualifications and experience.

Location

Cyprus (Remote)

Department

Marketing

Employment Type

Contractor

Minimum Experience

Experienced