[Hiring] Senior Marketing Analyst @Niche

Role Description

We are looking for an experienced, analytically rigorous, and collaborative Senior Marketing Analyst to own how Niche measures and improves the performance of its marketing engine, on both sides of the marketplace. This is a senior individual contributor role on the Analytics team, embedded day to day with the marketing and growth teams and reporting to the Manager of Operational Analytics.

The Senior Marketing Analyst is the analytical owner of two connected domains:

• B2B marketing and pipeline analytics: how marketing-sourced demand becomes qualified leads, opportunities, and closed business.
• B2C growth and registration analytics: how students and parents find Niche across acquisition channels, register, and convert into engaged users.

This is a deeply embedded role. You will sit in marketing, B2B, SEO, and lifecycle meetings and workflows, develop first-hand awareness of how data is actually being used, where the gaps are, and what's needed before it becomes a problem. You will be a strategic partner to marketing leadership rather than a reporting function: proactively surfacing insights, pairing them with recommendations and clear next steps, and staying with the work through the decision it informs.

Qualifications

• Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or a related field. A Master's degree is a plus.
• 5+ years of experience in marketing analytics, growth analytics, data analytics, or a closely related data function.
• Demonstrated experience owning marketing measurement end to end, from tracking implementation through to reporting and recommendation.
• Hands-on experience with consumer acquisition data: web analytics and paid media platforms (GA4, Meta, Google Ads, or equivalent), including campaign and channel attribution and its limitations.
• Direct experience with B2B marketing and pipeline analytics: lead and MQL lifecycle, multi-touch attribution, campaign and channel contribution to pipeline, and conversion through to closed business.
• Experience working with marketing automation, CRM, and attribution data (e.g., Marketo, Marketo Measure, Salesforce) and diagnosing problems in how they connect.
• Proven ability to translate complex analytical findings into clear, actionable insight for non-technical stakeholders, and to say plainly when the data won't support the question.
• Experience in a fast-paced, cross-functional environment with shifting priorities, and resilience in the face of ambiguity and change.
• Senior proficiency in SQL; comfortable writing, reviewing, and troubleshooting complex queries independently.
• Strong proficiency in data visualization and dashboarding platforms such as Streamlit, Tableau, Looker, or similar.
• Working knowledge of a modern data stack: Snowflake, dbt, and version-controlled analytics work.
• Comfortable with experimentation and quantitative methods: designing and reading out A/B and growth tests, sizing effects honestly, and knowing when a result is signal and when it isn't.
• A genuine practitioner of AI-assisted analytics: comfortable using tools like Claude Code in your own work, and rigorous about validating what comes back.
• Comfort operating as a senior IC: influencing without authority, working self-directed on complex and ambiguous problems, and mentoring peers.

Requirements

• Experience with Python or R.
• Direct experience with SEO analytics: indexation, page-level organic performance, and technical SEO measurement.
• Experience contributing to a semantic layer or self-serve metrics layer.
• Background in SaaS, education technology, or marketplace analytics environments.
• Experience in the education sector or working with schools and colleges.

Benefits

• Our national target base salary range is $93,760 - $117,200, plus participation in our Annual Bonus and Stock Option Program.
• Base compensation will be commensurate with experience and skills.
• Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage.
• Flexible Paid Time Off Policy.
• Stipend that allows you to build your work from home office in a style and function that suits your personal preferences.
• Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents.
• Meaningful 401(k) with employer match.
• Your ideas and work will make an immediate impact on our company and millions of users.
• You will join a team that cares about you, our mission, our work - and celebrates our wins together!