[Hiring] Principal Competitive Intelligence Manager @6sense

Role Description

The market we compete in is being redrawn in real time. Point data providers are moving up the stack. Workflow and enrichment tools are repositioning as operating systems. Buyers are assembling their own stacks from components that used to be bought as a platform. Knowing what each competitor shipped last quarter is table stakes — the job is understanding what the pattern means and what we should do about it.

This role owns competitive intelligence and win/loss for 6sense. It sits on the Product Marketing team and exists so that our positioning, our roadmap conversations and our field enablement are built on evidence rather than assumption. You will be the person the company turns to when there is a disagreement about why we win, why we lose, and who we are actually competing against.

This is a senior individual contributor seat. The work is research, synthesis and judgment — and the willingness to tell the company something it would rather not hear, with the evidence to back it up.

What You'll Own

• The win/loss program, end to end.
• Competitive positioning and differentiation.
• Structural market analysis.
• Field enablement for competitive situations.
• Claims discipline for competitive material.
• Competitive monitoring and alerting.
• Input to roadmap, pricing and packaging, and analyst relations.

What You'll Bring

• 8+ years in competitive intelligence, product marketing or research-heavy go-to-market roles in B2B SaaS.
• Hands-on win/loss experience.
• The ability to run primary research and be honest about what the data does and does not support.
• Strong synthesis and writing.
• Comfort presenting uncomfortable findings to product and executive audiences, and holding them under pushback.
• Fluency with the B2B SaaS buyer, ideally in martech, RevTech, sales intelligence or data platforms.
• Working knowledge of AI and agentic tooling.

Nice to Have

• Experience with competitive intelligence and research tooling (Klue, Gong, Dovetail or equivalent).
• Analyst relations exposure with Gartner or Forrester.
• Background in or adjacent to ABM, intent data, GTM intelligence or revenue platforms.
• Experience building a competitive intelligence function rather than inheriting one.

What Success Looks Like

In your first 6–12 months, win/loss is a program leaders act on rather than a report they receive; we know with evidence why we win and lose, by competitor and by segment; the field has competitive material that holds up in a live deal; and every competitive claim we make in market has a source behind it.

Salary and Benefits

• Base Salary Range: $145,503.00 - $213,404.40.
• Generous health insurance coverage.
• Life and disability insurance.
• 401K employer matching program.
• Paid holidays and self-care days.
• Paid time off (PTO).
• Stock options if approved by 6sense’s board.