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Senior Marketing Analyst
@Empowerly
[Hiring] Senior Marketing Analyst @Empowerly
Mar 26, 2025 - Empowerly is hiring a remote Senior Marketing Analyst. 💸 Salary: unspecified. 📍Location: USA.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
We’re seeking a Senior Marketing Analyst who can drive performance insights, bring clarity to complex datasets, and strengthen our marketing infrastructure. This is a hands-on role that blends technical skills with strategic thinking to ensure our marketing investments are optimized and aligned with business growth.
- Analyze datasets from platforms like HubSpot, Salesforce, Google Analytics, and paid media channels (e.g., Google Ads, Meta)
- Develop and maintain dashboards and KPIs that track performance across acquisition, retention, CAC, LTV, and funnel conversion
- Conduct campaign performance analyses including A/B and multivariate testing
- Perform customer segmentation to personalize messaging and improve targeting
- Evaluate attribution models to understand the customer journey and inform budget allocation
- Leverage data warehouse tools such as Amazon Redshift to query and structure datasets
- Build interactive dashboards and compelling visual reports using Tableau, Power BI, Google Data Studio, or similar
- Communicate findings effectively to both technical and non-technical stakeholders
- Translate performance data into actionable marketing strategies
- Identify gaps and opportunities in campaign workflows and lead tracking
- Recommend enhancements to campaign targeting, spend efficiency, and channel mix
- Stay current on industry trends in marketing analytics, martech, and growth
- Manage and prioritize multiple projects with timely execution
- Work closely with marketing, product, and engineering teams to align technical and strategic goals
- Support marketing leadership in quarterly planning and performance reviews
- Explore and implement AI-powered marketing tools and automations that improve operational efficiency (e.g., lead scoring, prompt-based campaign creation, predictive analytics)
- Partner with technical stakeholders to assess integration of LLMs and automation platforms into Empowerly’s martech stack
- Identify opportunities to streamline repetitive tasks and enhance attribution, segmentation, and reporting through AI solutions
- Stay up to date on evolving AI trends in marketing and bring innovative ideas to the team
Qualifications
- Bachelor’s degree in Marketing, Econometrics, Statistics, Economics, Computer Science, or a related field
- 5–7 years of experience in marketing analytics, marketing operations, or data analysis roles
- Proficiency in SQL and experience with data warehousing platforms (e.g., Amazon Redshift)
- Experience building dashboards in Tableau, Power BI, Google Data Studio, or similar tools
- Strong knowledge of attribution modeling, funnel analytics, and marketing experimentation frameworks
- Experience with web analytics tools (Google Analytics), CRM systems (HubSpot, Salesforce), and marketing automation platforms (e.g., Marketo, Pardot) is a plus
- Excellent communicator, able to simplify complex insights for diverse audiences
- Strong organizational and project management skills; ability to manage multiple priorities in a fast-paced environment
Benefits
- Be part of a fast-growing, mission-driven company at the intersection of education and technology
- Help shape how we use data and automation to drive smarter decision-making
- Work in a collaborative, remote-first culture with a passionate, values-driven team
- Access professional growth opportunities in a high-impact, high-visibility role
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
unspecified
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 26, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
