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Senior Manager, Events Marketing
@Empowerly
[Hiring] Senior Manager, Events Marketing @Empowerly
Mar 26, 2025 - Empowerly is hiring a remote Senior Manager, Events Marketing. 💸 Salary: unspecified. 📍Location: USA.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
We’re looking for a strategic and hands-on Senior Manager of Events Marketing to own Empowerly’s event marketing function across in-person, virtual, and hybrid experiences. Your role will be to build memorable events that not only elevate our brand, but also generate qualified leads, accelerate deals, and empower our BDR and AE teams.
- Own and execute a company-wide event strategy aligned to marketing and sales objectives
- Design a mix of brand and revenue-driving activations—from school-based events and regional field campaigns to national conferences and virtual webinars
- Develop event plans that map to buyer personas and lead lifecycle stages
- Create field marketing programs that directly support the BDR and AE teams
- Partner with sales to pre-load events with target leads, then follow up with campaign-driven outreach
- Track and optimize lead capture and routing in HubSpot and Salesforce
- Manage end-to-end event execution: budget, vendors, timelines, logistics, and on-site operations
- Drive digital experiences using webinar and virtual event platforms
- Ensure every event has clear KPIs, follow-up workflows, and post-event insights
- Explore and recommend AI tools that improve event planning, lead scoring, personalization, and post-event engagement
- Build relationships with school administrators, PTAs, conference organizers, and education communities
- Lead co-marketing events and sponsorship opportunities that grow brand awareness
Qualifications
- BS in Marketing, Integrated Marketing, Communications, Product Marketing, etc; MBA preferred
- 7+ years of experience in event marketing with a strong record of delivering impact across in-person, virtual, and hybrid formats
- Deep understanding of lead generation, campaign development, and event funnel metrics
- Fluency in CRM and marketing tools (HubSpot preferred) for event setup, lead capture, and reporting
- Experience building scalable programs with limited resources
- Ability to work cross-functionally within Marketing, BDRs, AEs, and analysts to drive pipeline outcomes
- Excellent project management, vendor negotiation, and communication skills
- Strong analytical instincts — you know how to measure success, tell a data story, and iterate
- Familiarity with AI tools, marketing automation, or prompt-based platforms is a plus
- Experience in education, edtech, or mission-driven sectors is a bonus
Requirements
- 7+ years of experience in event marketing with a strong record of delivering impact across in-person, virtual, and hybrid formats
- Deep understanding of lead generation, campaign development, and event funnel metrics
- Fluency in CRM and marketing tools (HubSpot preferred) for event setup, lead capture, and reporting
- Experience building scalable programs with limited resources
- Ability to work cross-functionally within Marketing, BDRs, AEs, and analysts to drive pipeline outcomes
- Excellent project management, vendor negotiation, and communication skills
- Strong analytical instincts — you know how to measure success, tell a data story, and iterate
- Familiarity with AI tools, marketing automation, or prompt-based platforms is a plus
- Experience in education, edtech, or mission-driven sectors is a bonus
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
unspecified
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 26, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
