[Hiring] Senior Manager, Talent & Entertainment @Deckers Brands

Role Description

The Sr. Manager, Talent & Entertainment - Global HOKA Brand Communications sits at the intersection of run culture, entertainment, and commercial performance. In this role, you’ll own strategy that brings together creativity, cultural insight, consumer understanding, and commercial ambition to create meaningful connections with consumers.

• Establish authentic credibility in running while strengthening HOKA’s cultural relevance.
• Elevate storytelling, build global brand heat, reach new audiences, and increase demand by connecting sport, entertainment, and culture.
• Lead the strategy, identification, and activation of a global talent ecosystem spanning celebrities, run ambassadors, lifestyle and performance creators, fitness influencers, and entertainment talent.
• Develop an integrated brand ambassador program and build lasting relationships with ambassadors, agents, agencies, creators, and entertainment industry partners.
• Contribute to global brand campaigns, lead high-impact activations, and ensure HOKA shows up authentically and relevantly across entertainment and run culture.
• Collaborate closely with Global Brand Communications, including PR, Social, Partnerships & Purpose, as well as Global Brand Integrated Marketing, NA Marketing, Sports Marketing, Creative, Operations, Retail, and Legal.

Qualifications

• Bachelor’s degree or above.
• 8+ years of experience within a global organization in entertainment marketing and/or talent management, ideally within sportswear, footwear, lifestyle or consumer brands, or an agency environment.
• Experience managing or partnering closely with legal, public relations, talent, entertainment, and/or creative agencies.
• Strong knowledge of and enthusiasm for pop culture, music, fashion, and evolving cultural and industry trends; knowledge of footwear, performance running, and/or an active lifestyle is a plus.
• Excellent interpersonal, organizational, written, and verbal communication skills.

Requirements

• Lead HOKA’s global talent architecture, designing an overarching framework for ambassadors, influencers, creators, and entertainment talent that supports global brand priorities.
• Integrate talent and ambassador storytelling into global product launches and marketing campaigns.
• Shape talent strategy for Global Brand events, including concept development, planning, creative collateral needs, talent staffing, and outreach.
• Strengthen HOKA’s brand recognition and cultural relevance through strategic product placement, entertainment integrations, industry events, consumer experiences, and other high-impact global cultural platforms.
• Connect global strategies with regional and local execution teams, establishing frameworks and best practices.
• Partner closely with Global PR, Social, Global Brand Integrated Marketing, Retail, Creative, and Legal.
• Build a diverse talent pipeline of running advocates, lifestyle creators, musicians, and cultural tastemakers.
• Lead high-touch talent logistics for events, activations, and campaign commitments.
• Develop and lead a multi-tiered brand ambassador strategy.
• Oversee product forecasting, ordering, inventory, and seasonal requirements for global campaigns.
• Maintain strong knowledge of current HOKA products, target consumers, and audience segmentation.
• Manage and mentor direct report(s), providing coaching, feedback, and professional development.
• Develop a global measurement framework for entertainment, ambassador, influencer, and creator marketing.
• Turn data and insights into action.

Benefits

• Competitive Pay and Bonuses: A variety of competitive compensation programs to foster career development and reward success.
• Financial Planning and Wellbeing: Plans to help employees protect income, pay for expenses, and invest in the future.
• Time Away from Work: Support for employees’ needs to recharge and focus on health.
• Extras, Discounts and Perks: Generous discounts and community-based programs.
• Growth and Development: Extensive opportunities and support for personal and professional development.
• Health and Wellness: Comprehensive health and wellness programs to support a healthy lifestyle.