[Hiring] Senior Manager, Retention Marketing @DoorDash USA

Role Description

As the Senior Manager of Retention Marketing for Ads and DoorDash for Business (DDFB), you will lead a team of Marketers responsible for marketing communications with Advertisers and DDFB customers via owned CRM channels (email, push, SMS, and in-app) that provide education, information and tools to empower their success on DoorDash.

• Drive awareness and adoption of the Ads & Promotions product suite across SMB, Enterprise, and CPG advertisers.
• Drive adoption and activation of the DoorDash for Business suite among company administrators and their employees (B2B2C).
• Collaborate with fellow leaders across the Ads and DDFB organizations to hone the vision for Ads and DDFB Retention Marketing.
• Build relationships with cross-functional stakeholders and deliver on shared business goals.
• Advocate for Ads and DDFB Retention Marketing needs, including Marketing Technology, Product, and Analytics needs.

You’re excited about this opportunity because you will…

• Own the full CRM lifecycle strategy for Advertisers and DoorDash for Business customers, including onboarding, activation, product adoption, and churn mitigation.
• Define and own priority KPIs, continually analyzing emerging Advertiser and DDFB customer dynamics.
• Lead the development of annual and quarterly Ads and DDFB retention marketing plans.
• Lead and develop a high-performing team of Retention Marketers across Ads and DDFB.
• Ensure all retention campaigns are launched with consistency, speed, and high quality.
• Advance technical and strategic B2B CRM capabilities.
• Drive innovation in personalization and automation by partnering with MarTech, Engineering, and Analytics.
• Serve as a key strategic partner to Ads and DDFB business leads.

Qualifications

• 8+ years experience in B2B marketing, engagement or operations with 5+ years managing high performing teams.
• A results-oriented mentality with a track record of developing profitable B2B retention marketing programs.
• Strong analytical skills; ability to translate large and disparate data sets into hypotheses and an experimentation strategy.
• Strong experience with CRM technology, including marketing automation / ESP platforms.
• A highly motivated, entrepreneurial spirit and ability to work independently.
• Passion for customer experience and delivering incremental value to customers.
• The ability to think and perform both tactically and strategically.
• The ability to pivot readily and react to real-time data.
• Experience in B2B2C, SaaS, or advertising products and familiarity with SQL are a plus.
• Bachelor’s Degree; Master’s degree a plus.

Benefits

• Comprehensive health benefits including medical, dental, and vision.
• 401(k) plan with employer matching.
• 16 weeks of paid parental leave.
• Wellness benefits and commuter benefits match.
• Paid time off and paid sick leave in compliance with applicable laws.
• 11 paid holidays.
• Disability and basic life insurance.
• Family-forming assistance and a mental health program.