[Hiring] Senior Manager Performance Marketing (Subscription Apps) @Fabulous

Role Description

We are seeking a driven individual to manage and scale web & web-to-app campaigns while optimizing performance across channels. In this role, you will spearhead the launch of new channels, enhance existing ones with rigorous testing, and craft innovative strategies to support our growth efforts. Prior experience with Google Suite (Search and Display) is essential, as you will play a key role in managing campaigns on these platforms.

If you come from an e-commerce background and are ready to embark on a journey focused on health and wellness improvement, we’re excited to hear from you. Success in this position requires expert execution, analytical rigor, and the ability to identify and seize new growth opportunities.

Expectations | Duties

• You actively manage and optimize with rigorous testing some of our key marketing channels;
• You develop successful creatives with the help of our in-house creative team;
• You automate and introduce new tools to save time, improve results, and increase our data visibility;
• You act as a key stakeholder within the UA team, and pro-actively suggest and lead new initiatives to scale our marketing spend;
• You listen to customer insights and data and proactively transform them into clear next actions reflected within your channels' strategy;
• You will be in charge of 1-3 major projects within the marketing team, e.g. new network onboarding or other cross-functional initiatives;
• You implement user acquisition best practices and stay on top of industry trends.

Qualifications

• A minimum of 3 years in paid user acquisition, managing substantial monthly budgets, ideally within subscription, mobile, consumer apps, or games.
• A proactive, solution-oriented approach, with experience in running Web, Web to App, Web to Web CAPI campaigns.
• Experience with analytics tools such as Amplitude, Data Studio, and Looker is required.
• Strong foundation in data-driven decision-making, A/B testing, and a proven track record of analytical deep dives for troubleshooting.
• Comprehensive experience in campaign management across Google, Facebook and at least two other paid social channels (e.g., Pinterest, TikTok, Snap, Twitter).
• Demonstrated ability to collaborate effectively with creative teams, from concept to execution and analysis.
• Excellent copywriting and proofreading skills, with a knack for improving web landing page effectiveness.
• An independent work ethic, with a 'growth mindset' that prioritizes experimentation and testing to drive action.

Company Description

An award-winning health, wellness, & coaching company that creates apps which fall in the top ten internationally. Our science-based approach sits squarely in the tech-for-good lane, helping people live their best lives. Everyone who has joined this company is committed to using evidence-based research to find the absolute best ways to change lives for the better.