[Hiring] Senior Manager, Performance Marketing @Hale Digital

Role Description

We’re hiring a Sr. Performance Marketing Manager to support the execution, optimization, and day-to-day management of paid media across a portfolio of clients. This is a hands-on, in-platform role for someone who loves building campaigns, analyzing performance, testing ideas, and learning how to turn data into results. You’ll work closely with senior team members, contributing directly to performance while growing your strategic skill set. This role is ideal for a strong executor who wants to deepen their performance marketing expertise in a fast-paced agency environment.

Responsibilities

• Hands-On Media Execution & Optimization:
  • Build, manage, and optimize paid media campaigns across paid search, paid social, and other digital channels.
  • Execute daily, weekly, and monthly optimizations across bidding, targeting, creative, and budgets to improve performance and efficiency.
  • Support structured testing across audiences, creative, and landing pages to drive learnings and incremental gains.
• Performance Monitoring & Insights:
  • Maintain a strong pulse on campaign performance and pacing to ensure programs are tracking toward goals.
  • Pull, analyze, and interpret data to identify trends, insights, and optimization opportunities.
  • Support the development of clear performance summaries and reports for internal teams and clients.
• Client & Team Support:
  • Partner closely with Associate Directors and senior team members to execute against established media strategies.
  • Support client deliverables, updates, and performance discussions, ensuring accuracy, timeliness, and alignment with objectives.
  • Collaborate with creative, analytics, and channel specialists to ensure campaigns are executed seamlessly and perform as intended.
• Growth & Learning Mindset:
  • Stay curious and engaged with evolving platform features, industry trends, and performance best practices.
  • Proactively bring ideas forward to improve performance, efficiency, and workflows.
  • Actively develop your skills across performance marketing strategy, measurement, and optimization, growing your impact within the team and across accounts.

Qualifications

• 5 years of hands-on experience in performance marketing or paid media.
• Strong working experience in platforms like Google Ads and Meta Ads.
• Comfortable executing campaigns end-to-end, including setup, optimization, and reporting.
• Supported campaigns for e-commerce, DTC, lead generation, or retail brands.
• Exposure to GA4 or other analytics tools.
• Familiar with different measurement approaches, such as basic attribution models or incrementality concepts.
• Detail-oriented and organized, with strong follow-through on execution.
• Naturally curious, proactive, and eager to learn.
• Comfortable receiving feedback, asking questions, and iterating quickly.
• Clear communicator who can turn data and performance results into actionable insights.
• Nice-to-Have: Experience with Amazon Ads, retail media networks, or programmatic platforms.
• Nice-to-Have: Involved in creative testing, CRO, or landing page optimization.

Benefits

• A refreshingly honest and real culture.
• Good people who enjoy what they do and who they do it for.
• A-players that are focused on moving the needle for their clients and themselves.
• A focused, experienced, and innovative team that thrives on collaboration.
• Opportunities to shape the future of a growing agency.
• Competitive total compensation package ranging from $80,000–$115,000, including:
• Competitive base salary – Fair pay based on your experience, skills, and value.
• Commission – Earn commission based on your individual contributions and results.
• Profit Sharing – When the company succeeds, you benefit.
• Fully funded benefits – Full coverage for health, dental, and vision at no cost to you.
• Flexibility to work in a way that empowers your best performance, at home, in office or both.